Jason

on the enterprise side and Propic is just absolutely crushing.

So what are we seeing?

We're seeing a nascent market get created.

We saw an allocation of traffic that basically favored one company over everyone.

And now we're starting to see a sorting function and a classifier in all of these different markets.

It's like breaking apart, right?

There'll be winners in science.

There'll be winners in enterprise level coding.

There's going to be winners on the chat side.

And where are the advantages going to be?

On the enterprise side, it's going to be model quality.

Anthropix is excellent.

On the chat side, it's probably going to pivot around your existing inherent distribution.

Yeah.

The only thing that I would push back on what you said though is that I agree that Google has done an absolutely incredible job in defending search, but I think what this creates

is the setup where now they can cannibalize themselves versus having their market cannibalize for them.

That's still going to be a very tough decision for Google to make, and it's going to happen.

Is this what it'll be like when we have to be in a studio?

When we get to this level of scale where our show actually matters?

And we need to be in a studio.