Jay Abraham

You can have a preemptive advantage. That's better. You can have a monopolistic advantage. But if you get a game-changing exponential advantage instead of having a niche or a limited value, you own and control the whole market. So I think everything I do is about leveraging everything. We introduced...

what's called revenue system optimization many, many decades ago, and it basically says you look at your revenue system, which most people don't. Most people have three or four KPIs that they assess, and that's fine, but there are probably – three to five or 10 times as many OPIs, overlooked performance indicators that are the interconnections that can be identified and enhanced.

what's called revenue system optimization many, many decades ago, and it basically says you look at your revenue system, which most people don't. Most people have three or four KPIs that they assess, and that's fine, but there are probably – three to five or 10 times as many OPIs, overlooked performance indicators that are the interconnections that can be identified and enhanced.

what's called revenue system optimization many, many decades ago, and it basically says you look at your revenue system, which most people don't. Most people have three or four KPIs that they assess, and that's fine, but there are probably – three to five or 10 times as many OPIs, overlooked performance indicators that are the interconnections that can be identified and enhanced.

Starts with who you're targeting, how you're trying to reach them, what your proposition is, what you're trying to get them to do to start the relationship, what you do at the point of impact, what you do in the follow-up, and all kinds of variabilities. I also am a monster of what's called sunk relationships. cost reclamation. That means, and I'll give you a great example.

Starts with who you're targeting, how you're trying to reach them, what your proposition is, what you're trying to get them to do to start the relationship, what you do at the point of impact, what you do in the follow-up, and all kinds of variabilities. I also am a monster of what's called sunk relationships. cost reclamation. That means, and I'll give you a great example.

Starts with who you're targeting, how you're trying to reach them, what your proposition is, what you're trying to get them to do to start the relationship, what you do at the point of impact, what you do in the follow-up, and all kinds of variabilities. I also am a monster of what's called sunk relationships. cost reclamation. That means, and I'll give you a great example.

I have a big funnel building client, which is ironic in India, and I'm not a digital marketer at all. And they're really proud of the fact that they're doing a certain amount of millions of dollars. But when you get into the data, they're converting 1%. They're expensive enough that the 1% is good. And I said, you're spending what's called a million dollars. You're wasting $999,000 to make money.

I have a big funnel building client, which is ironic in India, and I'm not a digital marketer at all. And they're really proud of the fact that they're doing a certain amount of millions of dollars. But when you get into the data, they're converting 1%. They're expensive enough that the 1% is good. And I said, you're spending what's called a million dollars. You're wasting $999,000 to make money.

I have a big funnel building client, which is ironic in India, and I'm not a digital marketer at all. And they're really proud of the fact that they're doing a certain amount of millions of dollars. But when you get into the data, they're converting 1%. They're expensive enough that the 1% is good. And I said, you're spending what's called a million dollars. You're wasting $999,000 to make money.

Why don't you find better ways to optimize that sunk cost? There's sunk cost in leads that don't convert. There's sunk cost in people that buy one time and don't buy everything. There's some cost in people who buy everything and you have nothing else to sell. There's some cost in distribution channels you only use for one thing. There's some cost in variability that you have with salespeople.

Why don't you find better ways to optimize that sunk cost? There's sunk cost in leads that don't convert. There's sunk cost in people that buy one time and don't buy everything. There's some cost in people who buy everything and you have nothing else to sell. There's some cost in distribution channels you only use for one thing. There's some cost in variability that you have with salespeople.

Why don't you find better ways to optimize that sunk cost? There's sunk cost in leads that don't convert. There's sunk cost in people that buy one time and don't buy everything. There's some cost in people who buy everything and you have nothing else to sell. There's some cost in distribution channels you only use for one thing. There's some cost in variability that you have with salespeople.

Some do well, some do okay, some don't, and figuring out how to improve all of them. And I'm a fanatic about things that are so powerful, but so almost forest for the trees.

Some do well, some do okay, some don't, and figuring out how to improve all of them. And I'm a fanatic about things that are so powerful, but so almost forest for the trees.

Some do well, some do okay, some don't, and figuring out how to improve all of them. And I'm a fanatic about things that are so powerful, but so almost forest for the trees.

Yeah, I mean, there's a very interesting concept. I've got a lot of very sophisticated stuff that I teach in the rare occasions that I do a keynote. And one of them we did a couple of months ago was called Multiplying Your Multiple. It was a thesis for people who, most people don't understand, a lot of the small entrepreneurs are playing a lifestyle game. And there's nothing wrong with that.

Yeah, I mean, there's a very interesting concept. I've got a lot of very sophisticated stuff that I teach in the rare occasions that I do a keynote. And one of them we did a couple of months ago was called Multiplying Your Multiple. It was a thesis for people who, most people don't understand, a lot of the small entrepreneurs are playing a lifestyle game. And there's nothing wrong with that.

Yeah, I mean, there's a very interesting concept. I've got a lot of very sophisticated stuff that I teach in the rare occasions that I do a keynote. And one of them we did a couple of months ago was called Multiplying Your Multiple. It was a thesis for people who, most people don't understand, a lot of the small entrepreneurs are playing a lifestyle game. And there's nothing wrong with that.

And it's admirable because they can make a very nice living But the same effort with a different mindset could be creating an asset that is worth multiples upon multiples of what you're making today. And we created a thesis that explained that most people, if they have a sellable asset, this is a little esoteric, but it's sort of fascinating.