Jay Abraham Reveals His Top 3 Business Strategies for Massive Success

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Living The Red Life 39 min 2 speakers 8 chapters transcribed
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What are the top business strategies for success?

Rudy Mawer 0:00
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Hello and welcome back to another episode of Living the Red Life. Today, joining me is a true legend. I'm sure most of you know who this man is. In the marketing world, entrepreneur world, he's been a mentor to many and still mentors and coaches, and really set a lot of the trends that we all use in day-to-day marketing now. Jay Abraham. Jay, it's so exciting to have you on finally. We made it happen, and I'm excited to be here.

How important is relationship building in business?

Jay Abraham 0:41
I'm thrilled. I am thrilled, and it's a pleasure. So let's get into it. Take the gloves off and have at it.
Rudy Mawer 0:47
Good. Well, today we're going to talk about marketing trends and business trends that last the test of time. A lot of things come and go, I find, especially in the marketing world, but true psychology and principles, I think, last for a long time. So, Jay, I'd love to start with your background, how you kind of got into all this and learned all this over the years. Sure.

What is the power of optimizing the sales funnel?

Jay Abraham 1:11
Absolutely. And it's instructional to most people because today people tend to be more like this than like that. So I got started very, very young. At 18, I was married. I don't recommend it. I had two kids at 20. I don't recommend it. It's very difficult. I had the needs of somebody about 40 and nobody cared. And the only people really that would give me a... an opportunity where impressive but crazy entrepreneurs who wouldn't give me a salary, but it was an eat what you kill. You perform, you get a piece, you don't. And they didn't care about time expended. They only cared about bottom line results, which turned out fortuitously because I always did five to 10 things concurrently because I had a lot of overhead for my age and I didn't have any really formal education. And the fortuitous part was that I never did it, wasn't intentional, just accidental, in the same industry. After about 10 industries, I realized profoundly that,

How can businesses identify sunk costs?

Jay Abraham 2:09
that people in one industry do not have a clue how other industries think, act, their strategic approaches, how they reach market, distribution channels, value creation, revenue system. And I was able to take rather simplistic, common as dirt methodologies from some of the industries I'd been in, combine them into hybrids and apply them to the industries I was in, where everybody else was basically following the herd and doing the same thing the same way. and, uh, companies exploded. We did Icy Hot earlier and it went from literally nothing to tens of millions of dollars.

What strategies maximize ROI from lost opportunities?

Jay Abraham 2:47
We did Entrepreneur Magazine and it grew, I don't know, something like, uh, it grew, I think, uh, uh, 900% in six months. The people with Agora started out, they were just one little company. And the guy who's the partner was a mentee of mine. We did all the financial newsletters and blew them up. And then I've had influence over lots of people. But when I learned that the real power was in borrowing success approaches from outside an industry, not inside it, I started creating something I called Funnel Vision. which is expanding, not tunnel vision, doing everything the same way everyone else does. And I made a distinction, which I think is worth sharing. It may or may not be profound, but the concept of best practices sounds really cool.
Jay Abraham 3:39
I'm going to teach you a better way to do it. If I was only teaching it to you, it would truly be a great advantage, but I'm not in the market of teaching one person. I want to teach everybody because that's the only way I'm going to make money. Well, if everyone has the same Best practice, it's not an advantage. It's just a standard operating procedure. You got to find the next one.

What is the role of Customer Lifetime Value (LTV)?

Jay Abraham 4:03
If you're lucky enough to get in early enough for a few weeks or months, you got an advantage, but it always gets marginalized. I started basically working with clients, teaching them methodologies that I... I guess I would call pioneered and refined. I created the three-way to grow business model, which is the ultimate application of geometry, the safest, easiest way.

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