Jay Abraham
Appearances
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Yeah. Well, to give you an example, I was just talking to you about a very expensive program I do. It's $25,000. And I'm willing to give away or invest half of it to somebody that's got the right audience because I want the back end. Because every time I do one, it's very intellectually stimulating, but I pick up $500,000 of retainers on the back end. But most people... It's very interesting.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I'll tell you a fascinating insight. You're not asking this, but it's pretty profound. When I started and I was young, I had the distinction of being known as literally a marketing genius. And for the time in the genre, I was. I was way ahead of everybody. But after a while, I realized that as powerful as marketing and advertising is as a driver of new business,
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
It is a constantly diminishing resource, and that if you concurrently have a world-class strategy in place that is superior to your competition, if you have a better business model that is much more advantageous in bringing the people in and keeping them, if you have far better marketing that articulates Value, benefit, et cetera, and you do it from many vantage points.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
If you have a better distribution system, which is more sources, more partners, if you have joint ventures all over, if you have not just a lot of people don't understand this, a competitive, excuse me, a USP. I was teaching USP when nobody knew what it was, and I'm negating myself again. Unique selling proposition. It's a cool concept, but unique doesn't mean compelling.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
So I could have a unique, you know, I could say, hey, you're going to talk to me personally. And that's great if you see value in it. But just talking to me personally is, you know, it's unique, but it's not self-evident in the value. You can have a competitive advantage, but that competitive advantage isn't necessarily going to be the superior one. It may only appeal to a little niche.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
because I had a lot of overhead for my age and I didn't have any really formal education. And the fortuitous part was that I never did it, wasn't intentional, just accidental, in the same industry. After about 10 industries, I realized profoundly that,
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
You can have a preemptive advantage. That's better. You can have a monopolistic advantage. But if you get a game-changing exponential advantage instead of having a niche or a limited value, you own and control the whole market. So I think everything I do is about leveraging everything. We introduced...
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
what's called revenue system optimization many, many decades ago, and it basically says you look at your revenue system, which most people don't. Most people have three or four KPIs that they assess, and that's fine, but there are probably – three to five or 10 times as many OPIs, overlooked performance indicators that are the interconnections that can be identified and enhanced.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Starts with who you're targeting, how you're trying to reach them, what your proposition is, what you're trying to get them to do to start the relationship, what you do at the point of impact, what you do in the follow-up, and all kinds of variabilities. I also am a monster of what's called sunk relationships. cost reclamation. That means, and I'll give you a great example.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I have a big funnel building client, which is ironic in India, and I'm not a digital marketer at all. And they're really proud of the fact that they're doing a certain amount of millions of dollars. But when you get into the data, they're converting 1%. They're expensive enough that the 1% is good. And I said, you're spending what's called a million dollars. You're wasting $999,000 to make money.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Why don't you find better ways to optimize that sunk cost? There's sunk cost in leads that don't convert. There's sunk cost in people that buy one time and don't buy everything. There's some cost in people who buy everything and you have nothing else to sell. There's some cost in distribution channels you only use for one thing. There's some cost in variability that you have with salespeople.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Some do well, some do okay, some don't, and figuring out how to improve all of them. And I'm a fanatic about things that are so powerful, but so almost forest for the trees.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
that people in one industry do not have a clue how other industries think, act, their strategic approaches, how they reach market, distribution channels, value creation, revenue system.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Yeah, I mean, there's a very interesting concept. I've got a lot of very sophisticated stuff that I teach in the rare occasions that I do a keynote. And one of them we did a couple of months ago was called Multiplying Your Multiple. It was a thesis for people who, most people don't understand, a lot of the small entrepreneurs are playing a lifestyle game. And there's nothing wrong with that.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And it's admirable because they can make a very nice living But the same effort with a different mindset could be creating an asset that is worth multiples upon multiples of what you're making today. And we created a thesis that explained that most people, if they have a sellable asset, this is a little esoteric, but it's sort of fascinating.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
If you have a sellable asset, usually there's a multiple that you can sell it for. Most people think that there's a lot in their business that is out of their control. That's not true. There's a lot more you have control over. So we try to show that the reason you can get an outsized multiple, many times more for your business in an industry than others, there's a couple of denominators.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And I was able to take rather simplistic, common as dirt methodologies from some of the industries I'd been in, combine them into hybrids and apply them to the industries I was in, where everybody else was basically following the herd and doing the same thing the same way. and, uh, companies exploded. We did Icy Hot earlier and it went from literally nothing to tens of millions of dollars.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
If your growth weight is much higher, if your profit level is much higher, if you have a competitive and a defendable advantage, and most people think that has to be a patent or exclusivity, it doesn't. If you have three times the lifetime value that your competitors, and they don't even know it, you have the ability to invest, not spend. Nothing is a spend. Everything you do is an investment.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
You may be accepting a pathetic return on it, but it is an investment. You have the ability, if you have a much, much greater lifetime value, you can invest a lot more on the front end than your competitor. And that is a competitive advantage.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Congratulations.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Years ago, I was helping a bunch of people who were big information marketers, and we had a mastermind that I did for them. And now a guy who's very prominent today, I will use his name, in YouTube marketing was there. And he was very proud because he was spending, I think, $100,000 a month that he was bringing in $800. And I said, why are you only spending $100? He goes, what do you mean?
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I said, well, if you spend $200, it was not symmetrical. If you got half that, your margins are so good. And the logic that people have is so illogical. That doesn't even count if you add one more. It's interesting. Most people don't come close to optimizing, monetizing, and really building the kind of value and value and income that a business has the ability to deliver to them.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
We did Entrepreneur Magazine and it grew, I don't know, something like, uh, it grew, I think, uh, uh, 900% in six months. The people with Agora started out, they were just one little company. And the guy who's the partner was a mentee of mine. We did all the financial newsletters and blew them up. And then I've had influence over lots of people.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Well, I'll start with the biggest mistake a lifestyle entrepreneur makes. When he or she starts, so let's say you come from a limited income world, whether it's you had a salary, let's say you were making 70 grand and all of a sudden you get into your own lifestyle business and you're making two or three or 400,000. First thing most people do is indulge their material ego.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
They buy a Mercedes or they do something, they go and they buy their Rolex or whatever and And the smartest thing to do is reinvest in the business at that level or reinvest in assets that'll work for you, but not to indulge yourself at that level. So reinvestment is something a lot of people don't do. The second is a lot of people...
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Don't understand that a superstar will outperform, I don't know what the right word is, not a mediocre, but an average person by orders of magnitude. There's a very famous quote that I learned years ago. You hire the best. And you cry only once when you have to agree to pay them because they're worth so much more.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
So most of them don't bring people in that are better than they are in what they do. They bring people who are basically affordable and superficial. Sometimes people make a different mistake. They're $5 million and they want to grow to $20, so they'll bring somebody that ran a $20 million company or was an instrumental, but they don't check to see if that person actually grew it from $5 to $20.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Bigger difference. And they can bury you. They can bury you. Another thing that's a mistake... is letting your ego indulge you. If you're working from a very modest facility, many people, when they start making a relatively significant amount of money to what they were used to, get a very nice facility, or they expand too fast. Too much growth is just as bad as bad growth.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
You want quality over quantity always. You don't want to compromise the integrity of what you stand for because... If you have great, great, great integrity and an ethos that stands out to the audience you're dealing with, there's a great quote. You can lose your money, but if you keep your integrity, someone will always back you.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
If you keep your money and you sell out your integrity, you'll never get your integrity back. So it's just understanding what really is relevant if you want to play a long-term game. The problem I see with most lifestyle entrepreneurs is they think they are running a business, and what they are really doing is a promotion. It's an elongated promotion.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And when it starts petering out, they got to scurry for the next one. And it's not really anything sustainable. That's why I said strategy, business model, all that is far more enduring. And then if you have great marketing and advertising and salespeople, that's great. But If you're not playing a long-term game, then you are a promoter by the sheer nature of the opposite. I think that's it.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
The third is you've got to reverse engineer where you want to go. There's a terribly sad piece of research. 95% of all entrepreneurs never reach their goal. And the reason is they don't really have concrete, reverse engineered, very, very, very highly correlated goals that are performance-based to different activities occurring. They just have big macro aspirations.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I want to make a million dollars this year. I want to be able to sell for 15. If tomorrow morning, if you're here and you want to be here and you don't have a very well reverse engineered strategy of how you're going to get there and you don't have contingent
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
But when I learned that the real power was in borrowing success approaches from outside an industry, not inside it, I started creating something I called Funnel Vision. which is expanding, not tunnel vision, doing everything the same way everyone else does. And I made a distinction, which I think is worth sharing. It may or may not be profound, but the concept of best practices sounds really cool.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
plans in place and you don't monitor how, you know, how media performs, how salespeople perform, how, how clients perform, and you don't have ability to, to compensate when anything is, is negative. And you also have the ability to adjust upward. If things exceed your, you're never going to get where you want.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
So, I mean, there's things like that are things that really are fascinating and concern to me about entrepreneurs that are small, medium,
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I mean, they can go to our website. It's abraham.com, and it's old school. I'm not trying to impress people with the skin on that, but we give a lot of things. If they're large enough, they can connect with me. They can go to jayatabraham.com, but only if they're large and I can explore the business with them. But we give a lot of nice things, and frankly –
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
everybody knocks me off so you brought my name in a search engine and find all my expensive stuff that somebody has appropriated pirated you know resold cheap and it's bloody out there and i would imagine there's a ton of stuff on youtube as well so i mean i'm not hard to find i don't think i haven't paid attention because not what i do anymore but i got a lot out there and if you i mean i can give you some stuff that you can put on your website don't have to give me the
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
The name to contribute to people if you want. We've got enormous stuff. I will tell you about something interesting that I should have sent you. We've been working for a year on an AI clone. We've put 250 million words in it so far, and we're going to put another 250 million words of consults and hot seats in it in the next month. And it's designed to be the equivalent of me saying,
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
to people that can never afford me. And it's instead of spending a fortune and having two hours a month, it's something that you could have 24-7 as your masterful thinking partner, your advisor for life. And I'm going to want groups to try it out. So maybe there's a way that we can let people use it. And if it works, do something together because it's really, it's designed to be
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
really interesting. I'll send it to you. That's interesting to me. And that's my technological interest is to take my outrageously expansive body of work and turn it into something that will transcend me. And it's very interesting what you can do.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
We've been using the top company and it's really interesting to see what kind of intelligence you can give to something if you put years and years of very unique perspective. And it's humbling and it's really impressive.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
That's cool. So I did it because I got a couple of friends and I'll give it to you offline. I don't want to tell everyone how to get it yet because it's not ready. But last weekend I was somewhere and I wanted them to test it. So they did. There was an Indian group. There was a Brazilian group and there was a Hispanic group besides the person that I went to spend time with.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I'm going to teach you a better way to do it. If I was only teaching it to you, it would truly be a great advantage, but I'm not in the market of teaching one person. I want to teach everybody because that's the only way I'm going to make money. Well, if everyone has the same Best practice, it's not an advantage. It's just a standard operating procedure. You got to find the next one.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
So they did it in English. They did it in Portuguese, they did it in Hindi, and they did it in Spanish. So it's really interesting when you have that. I mean, it's scary, humbling when you see what somebody can do with AI. And there's the negative side, but I mean, when I ask these questions that are very deep, I go, crap, I don't know that I would answer it that well.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And it's not, I tend to be ADD so I can go tangential. The AI clones go right to the point. And in their program, so if you ask it an inappropriate question, it won't answer. If you ask about, like, I want to have an affair that my wife doesn't know, give me 10 ways to do it, it'll say that's not what I want to be.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
If you ask for something that's, you know, I want to rob a bank, it won't tell you how to do it. It's very interesting how they can program all those instances in. It's really amazing.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
That's very interesting because... You need their email to set it up. But as long as they identify you, it learns about you. It's really fascinating. And so it just keeps getting better and better for each person, which it's shocking but fascinating.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
It really is. Yes, I agree.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Freitas, thank you. I appreciate you. You're a very interesting person. I really enjoy this. I hope it has value to people.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
If you're lucky enough to get in early enough for a few weeks or months, you got an advantage, but it always gets marginalized. I started basically working with clients, teaching them methodologies that I... I guess I would call pioneered and refined. I created the three-way to grow business model, which is the ultimate application of geometry, the safest, easiest way.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Past is no cost, no risk way to grow a business significantly. I created the power parthenon of geometric growth, which is how to really access a market from many vantage points. I created the nine drivers, the strategy preeminence. We got 97 today. And for many years, when I was about your age, we traveled the world about 90 times, 80 some to be exact.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And I did very expensive trainings all over the world. We did, believe it or not, and this is not arrogant, it's just clinical. We did a quarter million dollars or billions, excuse me, a quarter billion dollars of seminars and very expensive product sales when I was about 18. 35. I'm not now. We sold books for, we sold 72,000 copies of one book for $377. We sold $500 books.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I was very active in the group training. And then as I got older, I got very frustrated and I stopped doing training. And this might be illustrative as well. And then I'll shut up. I stopped doing it because I had, I had a hundred thousand success stories from around the world. Now, that sounds pretty impressive, doesn't it? No. Because I've helped people in a thousand industries.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
That's the profoundly positive. The negative is I'd exposed millions of people to the methodology and the majority of them treated it interesting, but it was intellectual entertainment. And when I realized that I was more intellectual entertainment than action catalytic, that I wasn't really moving people to take action, my ego didn't need to be on a stage. So I stopped fundamentally doing it.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And then I started working privately with companies that like 10 to 125 million. They're entrepreneurial. They still have control. They're not too big where they have too much They have enough assets and resources to leverage their revenue system, which are all the interrelated components that drive it are very rarely even close to optimized. And they're ripe for huge impact.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And that's what I do mostly today. I still do, you know, if somebody like yourself invites me and I have a chance to, you know, to share a perspective that might be different, original, maybe different. A little higher level than many people. I'm eager to share it because I believe in entrepreneurship. By the way, this will be funny for you and your people.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I'm thrilled. I am thrilled, and it's a pleasure. So let's get into it. Take the gloves off and have at it.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I was involved with Entrepreneur Magazine when it started, and this was a long time ago. Nobody even knew what the word meant. We had to send out huge envelopes. This was before digital. Huge envelopes so we could put the Webster's Dictionary, not just the definition, but But the phonetic pronunciation, because people couldn't even pronounce the word. That's how far back I go.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
But now everybody's an entrepreneur. But when I started, people would say, what does that mean? How do you pronounce it? But yeah, I've been involved on a worldwide basis with over a thousand industries, not companies. I've had the privilege of both... advising, mentoring, and being advised and mentoring by some of the top, I guess you'd call them iconic people and companies of significance.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
We talked about it. I still mentor Damon John. I have a relationship with Tony Robbins. I've helped 300 of the top experts in the world, everything from the the senior authority in the world on Six Sigma, the world authority on Theory of Constraint, Brian Tracy. I mean, everybody has indirectly, I guess, been someone I've had influence on as I was going through my career.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
I'm not active a lot in group stuff anymore. We still have some programs, but mostly I do either mentoring, which is very expensive, or I do private clients where I get a pretty nice retainer and I get a share of the upside. And it's probably more than you want to know. We've got all kinds of things I created when I was prolific.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Well, you know, the way I used to teach it was to give fundamentals. And I'll give you a short course primer today. And then I'll tell you what I think is mission critical to everybody. So as I've said, I've got, oh, I didn't say this. I have 97 proprietary methodologies we've created now for producing exponential. I'm more focused on bottom line than top.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Everyone wants a 10x moonshot, but they're talking about top line. And that's much more risky. It's much more expensive. It's much more time consuming. And if you miss execute, it's dangerous and you have to fund it.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
You can get a 10x moonshot bottom line just by demanding and commanding a lot more yield out of all the interrelated activities that drive a revenue system, including how you position yourself, obviously. The thing that I would say is when I started, I would teach the following. First thing I would show people was that there's three ways to grow a business. There's three basic, three advanced.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
You increase the number of buyers, prospects or buyers. You increase the size of the transaction and thus the profit every time ethically. You increase the frequency, meaning what else? You can sell them or the utility. What else would complement what you sell them if you've either sold them all you have or they're not buying all you have? You optimize those factors.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
If you do that, a mere 10% across the board increase produces... 33 and a third percent more volume. I'll be happy to have you put on your website diagrams. You double those numbers across three parts. You're working on geometry. It can be an 800% increase in your business. I always started with that because it costs nothing. And most companies don't optimize any of those three.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
We have something like, I don't know, 30 different ways to get more, I mean, generic ways that can be adapted to different scenarios to get more prospects that convert to clients because certain businesses sell direct, certain ones sell at entry level, certain ones don't sell anything for many stages. We have many ways to do all the others. Those are the first three ways.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
The advanced three ways, because it's very fascinating, or you penetrate a new market or niche every year, you add a new product or service every year. And I'll give you why you want to add a new product or service. And that is because It gives you three advantages. If it's a low-cost product, then it's easy to start a relationship if your main product or service is expensive.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Absolutely. And it's instructional to most people because today people tend to be more like this than like that. So I got started very, very young. At 18, I was married. I don't recommend it. I had two kids at 20. I don't recommend it. It's very difficult. I had the needs of somebody about 40 and nobody cared. And the only people really that would give me a...
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
It's a great lead generating or self-liquidating. If you add it to your normal offer, it could double not your revenue but your profit. If it's expensive and you add it at the end, you could literally double or triple your lifetime value, the value which gives you a lot more competitive advantage because you have a lot more allowable
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
costs you can invest to bring somebody in the first place, whether it's a lead or a buyer. You also have stuff you can take to other people to partner with, whether it's a bonus you give them, whether it's an entry level that you give them all the money. And you can do a lot of things that are cool with that. The last is you acquire
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
a business, a database, a URL, a discussion group, a podcast that has an audience that is the perfect target for you. If you do all these things concurrently and you make the acquisition performance-based, meaning you're never risking much of any capital and the investment is almost non-existent and the risk is it's only upside, it gets very, very powerful. So we would teach that first.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Then we would teach the next is what... Everything I do is about either... Geometry or quantum physics. It's very, it, it, it, everyone thinks of me as a mad scientist and a nonlinear thinker, but I'm very, I believe clinically speaking, very super, uh, super logical. The next we would teach them was what we call the power of Parthenon.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
Most people have one primary source where they generate all their business. And, uh, Nothing wrong with that, except if anything goes wrong with it, they're in trouble and anything can go wrong.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
You could have a COVID where no longer can you do live events, no longer can you do restaurants, seminars, or no longer can you call on somebody at their office and you got a lot of limitations, or they change the algorithm. We always try to get our clients, our private clients, to build what we call nine pillars
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
If the main one has been 100% and you add eight more that each add 10 or 15%, it accomplishes a bunch of different advantages. One is all those incremental ones are just multiplying geometrically so they can double or redouble your business very safely. Each one can be a profit center if you do it right.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
The second is that you only reach a certain segment of your market with whatever your main approach is. There are all kinds of other ways to niche access. The third is there are many people who are intrigued by your value prop, but not ready. They're not pushed over the line to commit. When you have many access vehicles, it keeps moving people along.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
And one of the access vehicles we always recommend, and I am known for this because we've done billions of dollars, is I'm probably just clinically one of the world authorities on strategic alliances, joint ventures, power partnering, endorsement, joint venture, co-branding, recommended provider status.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
But the next thing we always taught people, and this is very important, and it's always working on the leverage in a business, the upside leverage. And we always looked at it the way somebody would cholesterol. Anybody that knows about cholesterol, there's two kinds. If you have too much cholesterol, Of the bad, you're dead. If you have a lot of the good, it negates it.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
We think there's two kinds of leverage, the kind where you're stuck with financial obligation and if anything goes wrong, if you don't get the cash flow or the asset doesn't appreciate or it's not liquid, you're screwed. We only want positive leverage. So we taught people what's called the nine drivers. The nine drivers are the biggest leverage points
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
an opportunity where impressive but crazy entrepreneurs who wouldn't give me a salary, but it was an eat what you kill. You perform, you get a piece, you don't. And they didn't care about time expended. They only cared about bottom line results, which turned out fortuitously because I always did five to 10 things concurrently
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
that anybody has in their business that they can move very easily and a small shift is going to give a huge outcome. You change your strategy, you change your results. Most SMBs are not at all. Their strategy is to be tactical. You change your business model. You change your result. You change your marketing. You change your result. You change your distribution channels. You change your result.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
You change how you use money. You change your result. You move fixed to variable. You change your result. You change your processes, your systems, your procedures. You change your results. You start using other people's assets. And assets, which is endorsements, joint ventures, you call it affiliates. I go to a much deeper level. You change your results.
Living The Red Life
Jay Abraham Reveals His Top 3 Business Strategies for Massive Success
You change your ideology, your belief system. You change results. I go on and on. But we just work through all those. And those things I just gave you are universal. They're not going to change no matter whether you're delivering it on Facebook or TikTok or direct mail or face-to-face. They're all key elements. And I can get very deep. But those are fundamentals, if that makes sense.