Jay Abraham
speaker
85 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Jay Abraham’s voice in public audio — every appearance, attributed to the second.
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Appearances
Well, you know, the way I used to teach it was to give fundamentals. And I'll give you a short course primer today. And then I'll tell you what I think is mission critical to everybody. So as I've said, I've got, oh, I didn't say this. I have 97 proprietary methodologies we've created now for producing exponential. I'm more focused on bottom line than top.
Everyone wants a 10x moonshot, but they're talking about top line. And that's much more risky. It's much more expensive. It's much more time consuming. And if you miss execute, it's dangerous and you have to fund it.
You can get a 10x moonshot bottom line just by demanding and commanding a lot more yield out of all the interrelated activities that drive a revenue system, including how you position yourself, obviously. The thing that I would say is when I started, I would teach the following. First thing I would show people was that there's three ways to grow a business. There's three basic, three advanced.
You increase the number of buyers, prospects or buyers. You increase the size of the transaction and thus the profit every time ethically. You increase the frequency, meaning what else? You can sell them or the utility. What else would complement what you sell them if you've either sold them all you have or they're not buying all you have? You optimize those factors.
If you do that, a mere 10% across the board increase produces... 33 and a third percent more volume. I'll be happy to have you put on your website diagrams. You double those numbers across three parts. You're working on geometry. It can be an 800% increase in your business. I always started with that because it costs nothing. And most companies don't optimize any of those three.
We have something like, I don't know, 30 different ways to get more, I mean, generic ways that can be adapted to different scenarios to get more prospects that convert to clients because certain businesses sell direct, certain ones sell at entry level, certain ones don't sell anything for many stages. We have many ways to do all the others. Those are the first three ways.
The advanced three ways, because it's very fascinating, or you penetrate a new market or niche every year, you add a new product or service every year. And I'll give you why you want to add a new product or service. And that is because It gives you three advantages. If it's a low-cost product, then it's easy to start a relationship if your main product or service is expensive.
It's a great lead generating or self-liquidating. If you add it to your normal offer, it could double not your revenue but your profit. If it's expensive and you add it at the end, you could literally double or triple your lifetime value, the value which gives you a lot more competitive advantage because you have a lot more allowable
costs you can invest to bring somebody in the first place, whether it's a lead or a buyer. You also have stuff you can take to other people to partner with, whether it's a bonus you give them, whether it's an entry level that you give them all the money. And you can do a lot of things that are cool with that. The last is you acquire
a business, a database, a URL, a discussion group, a podcast that has an audience that is the perfect target for you. If you do all these things concurrently and you make the acquisition performance-based, meaning you're never risking much of any capital and the investment is almost non-existent and the risk is it's only upside, it gets very, very powerful. So we would teach that first.
Then we would teach the next is what... Everything I do is about either... Geometry or quantum physics. It's very, it, it, it, everyone thinks of me as a mad scientist and a nonlinear thinker, but I'm very, I believe clinically speaking, very super, uh, super logical. The next we would teach them was what we call the power of Parthenon.
Most people have one primary source where they generate all their business. And, uh, Nothing wrong with that, except if anything goes wrong with it, they're in trouble and anything can go wrong.
You could have a COVID where no longer can you do live events, no longer can you do restaurants, seminars, or no longer can you call on somebody at their office and you got a lot of limitations, or they change the algorithm. We always try to get our clients, our private clients, to build what we call nine pillars
If the main one has been 100% and you add eight more that each add 10 or 15%, it accomplishes a bunch of different advantages. One is all those incremental ones are just multiplying geometrically so they can double or redouble your business very safely. Each one can be a profit center if you do it right.
The second is that you only reach a certain segment of your market with whatever your main approach is. There are all kinds of other ways to niche access. The third is there are many people who are intrigued by your value prop, but not ready. They're not pushed over the line to commit. When you have many access vehicles, it keeps moving people along.
And one of the access vehicles we always recommend, and I am known for this because we've done billions of dollars, is I'm probably just clinically one of the world authorities on strategic alliances, joint ventures, power partnering, endorsement, joint venture, co-branding, recommended provider status.
But the next thing we always taught people, and this is very important, and it's always working on the leverage in a business, the upside leverage. And we always looked at it the way somebody would cholesterol. Anybody that knows about cholesterol, there's two kinds. If you have too much cholesterol, Of the bad, you're dead. If you have a lot of the good, it negates it.
We think there's two kinds of leverage, the kind where you're stuck with financial obligation and if anything goes wrong, if you don't get the cash flow or the asset doesn't appreciate or it's not liquid, you're screwed. We only want positive leverage. So we taught people what's called the nine drivers. The nine drivers are the biggest leverage points
that anybody has in their business that they can move very easily and a small shift is going to give a huge outcome. You change your strategy, you change your results. Most SMBs are not at all. Their strategy is to be tactical. You change your business model. You change your result. You change your marketing. You change your result. You change your distribution channels. You change your result.
You change how you use money. You change your result. You move fixed to variable. You change your result. You change your processes, your systems, your procedures. You change your results. You start using other people's assets. And assets, which is endorsements, joint ventures, you call it affiliates. I go to a much deeper level. You change your results.
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