Jay Anna Mize

But what if the style, the color, the cost, maybe even whether you would like it, were choices made for you years before you even thought about buying that piece of furniture?

This room, where the furniture industry makes the decisions that ripple out into showrooms and catalogs and eventually into our homes, is actually more of a small city. We are in downtown High Point.

This room, where the furniture industry makes the decisions that ripple out into showrooms and catalogs and eventually into our homes, is actually more of a small city. We are in downtown High Point.

This room, where the furniture industry makes the decisions that ripple out into showrooms and catalogs and eventually into our homes, is actually more of a small city. We are in downtown High Point.

Our guide at High Point is Jay Anna Mize.

Our guide at High Point is Jay Anna Mize.

Our guide at High Point is Jay Anna Mize.

We're in a massive glass and metal building. Picture a new mall with each door filled with lighting or bedding or textiles or furniture. We head up to the third floor.

We're in a massive glass and metal building. Picture a new mall with each door filled with lighting or bedding or textiles or furniture. We head up to the third floor.

We're in a massive glass and metal building. Picture a new mall with each door filled with lighting or bedding or textiles or furniture. We head up to the third floor.

Caroline is a big deal in this industry. Just won an Icon Award a few nights earlier. She's the Chief Creative Officer for Hooker Furnishings.

Caroline is a big deal in this industry. Just won an Icon Award a few nights earlier. She's the Chief Creative Officer for Hooker Furnishings.

Caroline is a big deal in this industry. Just won an Icon Award a few nights earlier. She's the Chief Creative Officer for Hooker Furnishings.

Caroline, along with hundreds of people, have spent the past few months designing and displaying furniture in this enormous space.

Caroline, along with hundreds of people, have spent the past few months designing and displaying furniture in this enormous space.

Caroline, along with hundreds of people, have spent the past few months designing and displaying furniture in this enormous space.

They are here selling their latest designs. The buyers include interior designers, but more importantly, the big spenders are reps from the retail stores. Think Crate & Barrel, Restoration Hardware, Wayfair. Most of those big chains do not, in fact, have their own factories. So twice a year, High Point puts on this big market.

They are here selling their latest designs. The buyers include interior designers, but more importantly, the big spenders are reps from the retail stores. Think Crate & Barrel, Restoration Hardware, Wayfair. Most of those big chains do not, in fact, have their own factories. So twice a year, High Point puts on this big market.

They are here selling their latest designs. The buyers include interior designers, but more importantly, the big spenders are reps from the retail stores. Think Crate & Barrel, Restoration Hardware, Wayfair. Most of those big chains do not, in fact, have their own factories. So twice a year, High Point puts on this big market.

And the Crate and Barrels of the world come here to buy the furniture they want to sell in their stores. You'll see in our showroom, we study color and mood.