TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
If we can identify common ground at internet scale, it'll make it a lot easier to create a future that humanity likes.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
You know, we built Community Notes because we wanted to build a better informed world.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
And as it scales to more parts of the internet, that means more people have access to accurate information.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
Yeah, so a really important principle of the program is that all posts are eligible.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
That means posts from heads of state, posts from our company can get noted.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
As Elon likes to point out, his posts get noted.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
It regularly identifies AI-generated imagery.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
It's been a ton of that recently with the Iran conflict.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
It's detected deep fake audio of world leaders.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
It covers lighter subjects like entertainment, fashion, et cetera.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
We've even had multiple notes on both recent White House administrations.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
And at least in one case, the White House actually took down the Post, issued an updated statement, and you can imagine, like, there was a person, a random person on the internet wrote that note.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
You know, this isn't like a famous person.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
They went out there, saw the White House did something wrong, typed in this note, put it up there, and then suddenly leaders of the free world changed their public statement.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
That's like a superpower for people, so you can see why they're motivated to contribute.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
Yeah, I mean, the origin for me goes back to 2016.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
I was just a Twitter user then.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
I was following the 2016 election.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
There were three televised debates that year, but every day there was a debate on Twitter.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
So that's where I was following, that's where the world was following.