Jay Baxter

I remember getting a lot of good information, but it was also hard to tell what was true.

And I was thinking, just sitting on the outside thinking, like, how is the world going to solve this problem?

Like, damn.

Like, how are we going to do this in a way that works and that people feel is fair amidst polarization?

So then fast forward three years.

I was working at Twitter at that point.

And the industry had tried a lot of stuff by then.

Facebook had built a huge fact-checking program

Twitter was working with fact-checkers, and we also had internal teams that would try to review posts and decide whether they were or were not misleading.

And there were a bunch of issues with it.

It was just very clear these solutions were not solving the problem.

There were issues with speed.

So typical fact checks, just to put it in perspective, were often coming back in two to four days, which is like infinity in internet time.

Scale was an issue.

Typically, people could review, I don't know, 10, an order of 10 posts or topics a day.

And even if you could solve those, trust was the fundamental issue.

There were just a lot of people who did not want or trust tech companies to be deciding what was or was not accurate.

And so I was managing a team at this time, handed that off, and just went to go prototype crazy new ideas, one of which became Community Notes.

Yeah, so those emails like that, calls or whatever, they do come in.

Fortunately, the answer is really simple.