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Jay Baxter

πŸ‘€ Speaker
132 total appearances

Appearances Over Time

Podcast Appearances

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

They can also leave suggestions on style or tone, so they can say, like, hey, I think this source is biased, or I think you should use a primary source that's going to be more trustworthy.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And then the AI takes that, regenerates a note, and usually gets it right.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And what's cool about this is first you get a better note on this post people care about,

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

But two, all of those corrections, all those suggestions are training data that you can feed back into the AI.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So you can make it less likely to make that mistake again, you can make it better at researching in the first place, and also you can make it more neutral, less biased.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So all these human suggestions, both they make better notes and they make better AI.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

Yeah, so definitely in the last six weeks or so with the Iran conflict, we've seen the biggest surge in synthetic media that I've seen, at least in the misleading info space.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

And I will say, we're on the frontier here.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So this is the highest-scale, highest-speed solution that exists.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

These are new problems.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So we don't know what's going to work, can't guarantee the problem will be solved, but I think there's a bunch of reasons to be optimistic.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

For that problem, like synthetic media surge,

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

We can both scale up the corrections, and we can both change the fundamental incentives and dynamics of the system.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

So in terms of scaling corrections, we talked about AI.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

Just to put some numbers on that, in the last four months alone, we've doubled the number of notes that are showing on X. So that's not trivial for a scaled service, two X in four months.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

I think there's clearly headroom on that.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

Is it 10x, 100x?

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

I don't know.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

But there's clearly headroom to grow.

TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

The other thing on the incentive side, one of the reasons people post these things is they can make money off of it through creative revenue sharing programs.