TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
People often assume the world is very polarized.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
It certainly feels very polarized.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
But people here, they're just making a choice.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
When they see a post, they see a correction, they're like, yeah, the thing's wrong, I'm just not going to share it.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
And that's happening across the political spectrum.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
And we've seen that pattern again and again.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
When we first were designing the products, we did interviews with hundreds of people, left and right, and it was really obvious that most people just want to know what's going on in the world.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
They know they're consuming incorrect stuff, they just want to sift through it.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
And this is just...
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
showing that in action.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
When given information, they're going to try to make a good decision.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
And so I think people often assume, like, man, it must be tough to work on in this space of misleading information.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
It must be, you know, I get sad all the time, whatever.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
It's actually, like, I feel very optimistic working on it because we see there's quite a lot of agreement.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
People are actually quite reasonable.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
So...
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
It seems like it's lower than it might feel.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
Yeah, the idea is, can we have humans and AI co-write these things together, co-create them together, and does that allow us to do this at a much faster speed and larger scale?
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
If there's demand for a note, like people who are requesting a note on a post, AI will take a first shot at it.
TED Talks Daily
How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter
Humans can write to you, but AI will take a shot, and a bunch of people, they rate it and they make these suggested improvements,