Jay Papasan
speaker
212 appearances
3 recordings
2 series
first heard Jan 2016
last heard Sep 2024
Jay Papasan’s voice in public audio — every appearance, attributed to the second.
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Appearances
At that time, we had about...
I want to say 43,000 associates of which I would say about 4,300.
Usually I look at about 10% of the total agents in our network.
They're going to be really engaged.
And so some of them bought one, some of them bought more, but we use them, right?
We work from the inside out to help us seed the market.
So it was a huge strategy to launch a lot in a small period of time and then hopefully sustain it over time.
I think almost everybody here has the ability to build an email list.
You do.
Almost all the media entrepreneurs out there do.
I'll tell you, all of my research, there's no more effective way to sell your books than to get a bunch of people who subscribe to your blog or your writing who want to hear from you.
They've invited you into their inbox.
So pure and simple, build your list.
We also launched with live events.
So we leveraged local sponsors.
And we had 35 events over a fairly short period of time.
And here's how we did it.
We only said it was, I think, $25 to get a day of training.
We got the sponsors to cover the hotel rooms.
And then everybody who showed up got a book.
Showing 61–80 of 212 · page 4 of 11
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