Jay Schwedelson

I've learned that putting a flag in the ground saying, yeah, this is me, this is what I'm about, then people are willing to learn more about you over time if you don't suck at what you do.

So having that vehicle or whatever business that you're in as a listener, it helps to define why people should work with you.

And that's kind of how I got rolling.

When you're not in the room and your name comes up, you already know what they're saying about you and what the topic is that your name's coming up for.

Because then you could build your business around that.

If it's just generic and just all over the place,

There's nothing there.

You have nothing.

And you could then grow from there.

That's everything.

You need an entree point in whatever your business is.

That's kind of the secret sauce.

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