Jay Schwedelson

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What's up, guys?

Welcome to Right About Now.

Hey, I like talking marketing.

You guys know that.

That's why a lot of you, the originals, the OGs, listeners came.

You stay for the good stories, but we got a good one today.

We like to do this and not that.

That's what my good friend and guest,

Jay Schwittleson says on his show, do this, not that.

And he's the founder of Guru Media Hub.

What's up, Jay?

I'm fired up to be here.

I've been listening forever.

So this is going to be really cool.

Thanks for having me.

We've hit this world where you can get knowledge from a lot of different places, and I love what podcasting does for sort of knowledge enrichment, and I think you're a big part of that.

We try to keep it kind of 10-foot level, stuff you could implement really fast, really quickly, kind of stupid proof, because that's when I am a little stupid, so it works out well.

We like to chase the shiny objects.

Everybody gets excited about what's new, but damn, email and direct marketing still fucking work, I'll tell you that.