Jay Schwedelson

I spend a lot of time in the world of email, like email's legacy, email's dead, email's old school, but you know what?

That's only if you're not doing it right, and I'd like to see everybody just get rid of their email address, not have an email account anymore.

How many people are really willing to do that?

About zero?

It's crushing it.

Let's tell a little bit of the Jay story and building to kind of where we are today.

I've been at this for a long time, over 25 years.

I've had an agency.

When my agency was getting rolling, we do everything in my agency.

We do email, direct mail, digital media, print media, all this crap.

And I would go into these pitches to try to get business.

And I would go in there with these PowerPoint decks that were like 50 slides long saying, I do everything great.

I'm awesome at all this stuff.

And almost every time I'd walk out of there, get no business.

And I would bang my head against the wall.

I'm like, I'm going to go out of business.

What the hell is going on?

I can't get any business.

After a few years of really driving myself nuts, I walked out of this one meeting.

This guy said to me that we were pitching to, he said, you know, that stuff you were talking about email, if you would just kind of double down on that and just focus on that, you probably would have gotten that business.