Jay Schwedelson

And in real time, as we receive our emails, using this AI, Apple's going to be bucketing all the emails that we receive into four different buckets.

There's going to be a bucket for primary tab bucket, a transactions bucket, an updates bucket, a promotions bucket.

And depending on what the emails are about is where they're going to fall in these buckets.

It goes without saying that if you are marketing something, you're trying to do sales outreach, you don't want your email necessarily going in that promotions bucket because how often are people going to check that?

It might not be that often.

Understanding why an email may go in the primary bucket or the update bucket, those are the top two that you want to be in as opposed to the other buckets, is going to be a really, really important thing.

And what we're seeing is just as this is starting to roll out is that there are going to be certain trigger words

that if you use in your emails, that you have a greater likelihood of going into the buckets that you want to go into.

So for example, if you have the word, let's say preview or confirmation, these are trigger words that are like, oh, telling the AI, this email is important.

It's not just selling some garbage.

Let's move it to the update tab or the primary tab or something like that.

As this unfolds, really staying in tune with what are these trigger words that AI is looking for in order to stay in the buckets that you want to stay into is going to be a game changer because email is evolving a lot.

Talk to me about where I can keep up with what you're doing, the show, all that good stuff.

I'm all over LinkedIn.

I post way too much garbage there, but please connect with me.

Hit me up on LinkedIn with my horribly long last name.

You'll find me.

My show, Do This, Not That, for marketers.

It's a pink square.

You'll see it.