Jay Schwedelson

Google scans all of our websites, right?

And that's how they're determining the ranking when someone searches for something.

Google is very good at being able to identify content on your website that's been written by AI versus written by a human.

And what Google wants, Google wants human written content.

So because they're able to identify AI written content, they're actually now depressing rankings for those websites who have more than half of their content that's actually being able to identify it as AI written.

From a technical perspective, you're actually getting dinged negatively by just using AI to write all your stuff.

So you can't just

have AI do that.

You will lose because of that.

Now, in terms of an engagement thing, the other issue is that like our email newsletters, for example, a lot of people are using AI to write their email newsletters.

And what we have seen from all the data, we send out about 6 billion emails a year.

We have seen that those email newsletters that are predominantly written by AI, AI content generated newsletters, their click-through rate on their email newsletters is about 40% lower than those that are written by a human being.

Because we feel it.

When you're interacting with a blog or an email or social posts, you could feel when there's a person behind it versus when there's just a robot behind it.

While you should be using AI to edit things, maybe it's a little bit of an idea, kind of kick around starter thing.

It can't be your content creator because for a variety of reasons, it's going to hurt you.

Jay, talk to me about getting back to maybe some of the core, like email marketing, things that are happening real time today in the field, maybe knowledge for our listeners for how and what they should be considering and how to do it better.

The biggest change with email marketing right now is Apple.

You have your iPhone and on your iPhone, you have a mail app.

Apple's utilizing AI, what they're calling Apple Intelligence.