Jay Schwedelson

We just did a study where we found two of the words at the start of your subject line that are increasing the percentage of people opening up your emails more than any other two words are the words and and the word but.

Literally starting your subject line with the word and.

Like, and you need to see why.

Or, but you didn't realize this.

And the reason and and but are doing so well in the last 90 days is because AI would never recommend you to start a sentence with and or but.

It's like the most un-AI thing ever.

And that's the crazy world that we're in now.

We have to say, OK, what will the robots never recommend?

So that way we stand out and seem more human.

And it's like you need the worst grammar possible in order to stand out, which is great because I sucked at that in high school.

So it's perfect.

I love AI.

I'm embracing it.

We use it.

But there is some just garbage, repetitive content coming out.

And being someone so heavily in the spoken word, the written word, I love hearing your perspective even a little further about what's the good and the bad and the ugly with AI so far today.

I love AI also.

AI is incredible for so many things, but the problem with AI when it comes to your content, if you're writing a newsletter, a blog post, social media posts, content for your website, emails, there's two pieces to it.

There is a technical problem with it, and then there's just kind of an engagement problem with it.

The technical problem it is, is that, for example, Google.