Jay Schwedelson

And just by using an emoji and you start your subject line, it will lift the percentage of people opening up your email by over 20% just by doing that.

Or if you started with a number, the three pitfalls to avoid, the four things you didn't know about whatever, it grabs that attention.

People want to see what it's about and they don't realize that it grabs their attention, but it does.

Or even capitalizing the first word, like it might say new, like the entire word is capitalized, not just the first letter of the first word.

and it grabs that millisecond attention.

And you know what people don't necessarily understand about email anymore is it used to be that the words that you put in the subject line, like free, okay, or if you put a dollar sign in the subject line, it used to be that would cause you to go to the junk folder or the spam folder 10, 15 years ago, but technology has changed.

And that's not the reason you go to the junk folder or spam folder anymore.

So you can liberate yourselves and use the words and the symbols and capitalization that you want to use because the reason you stay in the inbox now has everything to do with how often you're getting your emails opened and clicked and all that stuff.

You want to be using all the stuff that you probably were avoiding in the past.

That's why I like email.

Even though it seems legacy, it's always changing.

And there are little things like this that can change the outcome of everything.

Some of what I heard, you didn't use this word, but I'm going to use it for you, is just being human.

How do we text people and how we do things certain ways?

It's kind of applying that to the subject line.

Humanity in marketing, especially in email, is everything now, especially with AI.

The problem now is we have this tidal wave of garbage that's coming at us with AI in terms of content creation.

Using AI to write better subject lines or better emails or better social posts or better whatever.

And what AI recommends

by and large is generic.