Jay Schwedelson

That's incredible, man.

It's funny because then we look at what are the most common things that people are doing right or doing wrong.

And the thing about subject line, the thing that gets me excited about it, it's one of the tactics in marketing or in sales outreach that literally it costs you nothing.

It takes five seconds.

And by changing a few words, a few symbols, a few things, you can change the outcome of your business.

And it's just knowing what those little things are, it gets me excited to be able to share what some of those quick wins are all the time because it changes everything for you.

And that's kind of fun.

We got a savvy audience, but I mean, everybody's listening is always trying to improve some facet of their marketing.

And even if they don't specifically oversee email, they can pass some learnings down to their colleagues or otherwise.

Talk to me about some tips for that.

the thing about subject line, whether it's a sales outreach email or a marketing email, you don't send an email without wanting it to get open.

Hello, that's why you send the email.

And what people don't really realize is nobody reads the whole subject line ever.

You could write Jay's a giant loser at the end of your subject line.

No one will ever see it because all they're doing is they're doing kind of that social scroll in their inbox and you got to grab their attention and they'll see the first half of your subject line.

What really is the most important thing are those first few characters, literally the first few characters in your subject line, where, for example, if you start your subject line, I know it sounds ridiculous, with an emoji, all right?

And people think emojis are stupid, but there's a million emojis.

You don't have to use a smiley face.

You can use a calendar or a checkmark or whatever.

It gets people to stop and open up the emails.