Jay Schwedelson
👤 SpeakerAppearances Over Time
Podcast Appearances
That's everything.
Look at Starbucks.
You go there for coffee because that's what you think of.
But more than half their business now is nothing to do with coffee.
Go look at your iPhone, Apple.
The majority of the revenue is coming from all sorts of stuff, not just their phone.
Or it could be anything.
It could be Tommy John underwear.
Yeah, you buy your underwear there, but now they sell all this other crap.
You need an entree point in whatever your business is.
That's kind of the secret sauce.
It helps when you've got a great tactic.
Subjectline.com was brilliant.
Coming back to that a minute.
15 million.
I like to pause on numbers and say them again for people.
Because in today's data world, between the news and everything else, we kind of get lost in the numbers.
Like, oh, that sounds like a lot.
But like people also throw around making a million dollars like that's just easy to do or something.
Fifteen million times it's been used to check a subject line.