JC Quintana

And we can't go into a conversation saying,

I brought it up already during our conversation, which is social exchange.

Some psychologists call it independent theory, but it's really social exchange theory.

And it's the idea that every social exchange requires an understanding of value and cost, almost like a scale.

And the reason why I wish that we all knew it and that I knew it earlier in business and every business would understand it is because

we tend to be very non-reciprocal, non-equitable in our interactions with people, right?

I don't want to use the word selfish, but a lot of times- That's what we are.

That's what it is.

We are very selfish.

We think rewards, costs, me.

Yeah.

I want, me want reward.

And we don't say, by the way, Lacey, let's talk about you.

What value do you expect?

What does that look like?

And let's kind of walk through those conversations that help me understand the level of

of effort, all the costs, the amount of money, the level of effort, the amount of time that adds or subtracts from that value equation that's in your head.

It's got to be mutual.

It's got to be a dialogue, right?

Not a monologue, not a diatron.