JC Quintana

That hammer costs $5.

That's a very inexpensive hammer.

Hammers can go for a lot more than that.

A hammer for $5, that's a good deal.

Lacey, here's my $5.

I get the hammer, right?

But if in the process of you handing me the hammer and you handing you the money, you say, hey, hold on a minute.

It's $5 for me to hand you the hammer.

It's $100 for me to come back and maintain the handle and keep the handle and the head together, right?

Yeah.

Now my valuation of $5 goes up.

in a very different direction.

So in context with our conversation, our experience, we do that to people all the time.

We say, this product is going to be only this much money or this service is only going to cost you this much in financial or monetary terms, but we don't talk about the other costs, emotional costs that are necessary to discuss for me to assess whether this relationship

This exchange is fair and whether the expectations are within the constraints of our relationship.

So value always comes first.

Culture always influences because, you know, if I say here's a hammer and here's five dollars.

My culture is going to say, hey, hold on just a minute.

Let's just not do that.

As a Puerto Rican, Latin male, let's have a cup of coffee.