JC Quintana

Let's sit down.

Tell me about your family.

What kind of hammer is this?

Where did it come from, right?

Now, all of a sudden, time and the expectations of time, the expectations of the inclusion of culture, maybe values, because that's really why I wanted to know you better, because those are my values.

Now, all of a sudden, you have to add that cost.

of being inclusive of my value system, my beliefs, my culture.

So culture is number two.

And we call it centricity because in Latin, centris, that's really what it means.

It's what makes up the center of what something or someone is.

Oh, I love that.

Yeah, it's a very cool word.

It's a medical jargon that when you think about the centris of something, you actually are talking about the very nucleus, right?

of what something is.

And unfortunately, we also use that term incorrectly.

We say customer centricity, and we don't realize centricity is not about what a person does, but who a person is at the very, very core of who they are.

I love that term.

So if we can have a conversation about value, we can talk a conversation about the cost of centricity and being inclusive.

If we can move to the third conversation and say, great, what is the expected level of engagement to accomplish the value, right?

What's the level of engagement?