JD Graffam

The thing I like about Curated is that it came from a founder who...

Sort of ran it himself and it was running on one developer's time and less than one developer's time.

And he had taken a job working for Litmus and Litmus had bought it from him and they were still running it with one, one and a half people.

Well, those people didn't need to come with the business.

Litmus wanted to hold on to them.

Yeah, Litmus, the email company.

Email software, yep.

They do email management or email testing.

So Litmus had bought the product and wanted to make sure that it went to someone who would take good care of it.

The founder went to Litmus and wanted to make sure that the product was taken care of, but nobody was coming along with the product.

And so we took that over in the last year and have done really well with it.

Yeah, he sold it to Litmus and was going to work on it for Litmus.

He did stay with Litmus, but Litmus decided that it wasn't the strategic fit that they thought it was going to be.

And what they wanted to do was take good care of the customers because it had a bunch of really... How many customers did it have?

hundreds, not thousands, smaller app, right?

Well, a friend of mine in the industry, Natalie Negley, who runs Wildbit with her husband, they own and operate Postmark, which is another

Transactional, another email company, a transactional email company, as well as a couple other apps.

So they run multiple SaaS apps, used to be an agency.

Natalie and I knew each other because she hired Garrett Diamond.

Garrett is the guy that sold Sifter to me.