JD Graffam

So the thing you need to know about when I do an acquisition is I'm not trying to grow it massively, especially not in the beginning.

What we wanted to do was

buy something that was stable, this was stable, and spend time getting to know the customers and the product before we make any dramatic changes.

So we haven't changed a lot about curated.

We've made some small improvements, fixed some minor defects, and really focused on getting to know the customers.

Uh, it's year two or three before I really start focusing on, uh, taking the product in a new direction or trying to grow it heavily.

Sure.

Uh, well, it's always grown, uh,

And it's always grown through just sort of this, I don't want to call it viral, but this sort of awareness that happens when someone influential gets on the platform and starts their newsletter out because we've got our branding in the footer.

That's been the best source of referrals for us.

So footer links in the newsletter.

Can you hold on to that question for just a second?

Because I do want to say something.

No, absolutely not.

Accept it.

No, I've been listening to your podcast, and I'm not the kind of guy that gets nervous.

But I have been thinking about how I was going to handle you because your podcast, man, you get going and you talk fast.

And I'm kind of a slow talker, and I'm pretty chill and laid back.

And I'm pretty matter of fact.

So I guess I'm handling myself.