Jeetu Mahtani
๐ค SpeakerAppearances Over Time
Podcast Appearances
You're going to probably pay attention to the presence of that brand in different places. I'll give you a simple example. Do you watch Wimbledon? Do you watch tennis? Of course I watch tennis. I'm a Brit. Yeah, I love Wimbledon. Perfect. Excellent. So I'm a tennis buff too. And the women's semifinal, one of the players had a HubSpot logo on her sleeve. That's brand marketing.
You're going to probably pay attention to the presence of that brand in different places. I'll give you a simple example. Do you watch Wimbledon? Do you watch tennis? Of course I watch tennis. I'm a Brit. Yeah, I love Wimbledon. Perfect. Excellent. So I'm a tennis buff too. And the women's semifinal, one of the players had a HubSpot logo on her sleeve. That's brand marketing.
I don't know how much was paid over there. But I got so many pings like, wow, like, you know, you guys are all over the place at Wimbledon. I mean, it makes a difference. Like, I think it helps like create awareness there.
I don't know how much was paid over there. But I got so many pings like, wow, like, you know, you guys are all over the place at Wimbledon. I mean, it makes a difference. Like, I think it helps like create awareness there.
I don't know how much was paid over there. But I got so many pings like, wow, like, you know, you guys are all over the place at Wimbledon. I mean, it makes a difference. Like, I think it helps like create awareness there.
By not investing in CS, by getting a team going on an acquisition, but not thinking about retention. When is the right time to invest in CS? Just like founders are going to play a role in selling, I do think founders play a role in the really early days with CS-type activities. They need to learn what it's going to take for a customer to see results and stick around for a long haul.
By not investing in CS, by getting a team going on an acquisition, but not thinking about retention. When is the right time to invest in CS? Just like founders are going to play a role in selling, I do think founders play a role in the really early days with CS-type activities. They need to learn what it's going to take for a customer to see results and stick around for a long haul.
By not investing in CS, by getting a team going on an acquisition, but not thinking about retention. When is the right time to invest in CS? Just like founders are going to play a role in selling, I do think founders play a role in the really early days with CS-type activities. They need to learn what it's going to take for a customer to see results and stick around for a long haul.
In terms of like the actual hiring of your first, second CS, I will think about like it in two ways. One is like, how many customers do you have right now? And think about, you know, like to provide engagement to those customers. Like, do you need a CS rep or not? The other is like, at what speed are you acquiring customers?
In terms of like the actual hiring of your first, second CS, I will think about like it in two ways. One is like, how many customers do you have right now? And think about, you know, like to provide engagement to those customers. Like, do you need a CS rep or not? The other is like, at what speed are you acquiring customers?
In terms of like the actual hiring of your first, second CS, I will think about like it in two ways. One is like, how many customers do you have right now? And think about, you know, like to provide engagement to those customers. Like, do you need a CS rep or not? The other is like, at what speed are you acquiring customers?
Because if you see, you know, customer count getting to a certain point, you should start planning in advance that you do need a CS rep. What I will add that I think is changing now quite dramatically is like you don't need CS type human engagements all the time. You can do that through self-service.
Because if you see, you know, customer count getting to a certain point, you should start planning in advance that you do need a CS rep. What I will add that I think is changing now quite dramatically is like you don't need CS type human engagements all the time. You can do that through self-service.
Because if you see, you know, customer count getting to a certain point, you should start planning in advance that you do need a CS rep. What I will add that I think is changing now quite dramatically is like you don't need CS type human engagements all the time. You can do that through self-service.
You can do that through digital scaled emotions, whether it's a chatbot, it could be an academy, it could be help content. So do a lot of that. I would probably as founder say, Try and get your first CS rep so you can get the structure and the processing right, but then don't keep investing in CS reps until you get a foundation of self-help and knowledge and content in play.
You can do that through digital scaled emotions, whether it's a chatbot, it could be an academy, it could be help content. So do a lot of that. I would probably as founder say, Try and get your first CS rep so you can get the structure and the processing right, but then don't keep investing in CS reps until you get a foundation of self-help and knowledge and content in play.
You can do that through digital scaled emotions, whether it's a chatbot, it could be an academy, it could be help content. So do a lot of that. I would probably as founder say, Try and get your first CS rep so you can get the structure and the processing right, but then don't keep investing in CS reps until you get a foundation of self-help and knowledge and content in play.
Oh, that's too bad, Harry. Were you counting on that deal to hit your quarterly target? Yeah, yeah, I was. Okay, well, sorry to hear they got pushed out to the next quarter. What deal stage did you have it sitting in?
Oh, that's too bad, Harry. Were you counting on that deal to hit your quarterly target? Yeah, yeah, I was. Okay, well, sorry to hear they got pushed out to the next quarter. What deal stage did you have it sitting in?
Oh, that's too bad, Harry. Were you counting on that deal to hit your quarterly target? Yeah, yeah, I was. Okay, well, sorry to hear they got pushed out to the next quarter. What deal stage did you have it sitting in?