Jeetu Mahtani

The traffic and that inbound engine made it really easy to instrument demand going like this, hiring to service that demand going like this. So it became very much like running a calculation to figure out if demand is going like this, let's continue hiring to service that demand. And the ARR just kept going up and to the right.

The traffic and that inbound engine made it really easy to instrument demand going like this, hiring to service that demand going like this. So it became very much like running a calculation to figure out if demand is going like this, let's continue hiring to service that demand. And the ARR just kept going up and to the right.

The traffic and that inbound engine made it really easy to instrument demand going like this, hiring to service that demand going like this. So it became very much like running a calculation to figure out if demand is going like this, let's continue hiring to service that demand. And the ARR just kept going up and to the right.

The other one that I would say is what we would call like this predictable and scalable approach to growth. Like we got really good with hiring great sales reps, onboarding them, coaching them and making them productive. So that whole approach we took off like acquiring talent and making them productive was another reason why it worked so well.

The other one that I would say is what we would call like this predictable and scalable approach to growth. Like we got really good with hiring great sales reps, onboarding them, coaching them and making them productive. So that whole approach we took off like acquiring talent and making them productive was another reason why it worked so well.

The other one that I would say is what we would call like this predictable and scalable approach to growth. Like we got really good with hiring great sales reps, onboarding them, coaching them and making them productive. So that whole approach we took off like acquiring talent and making them productive was another reason why it worked so well.

I think the other one that I think many companies interestingly still don't think about today is a partner ecosystem. I still see so many SaaS companies not digging into how do I get like efficient growth, not just through my talent, but through a partner ecosystem. And HubSpot has about half of its revenue coming through the partner ecosystem. It's big.

I think the other one that I think many companies interestingly still don't think about today is a partner ecosystem. I still see so many SaaS companies not digging into how do I get like efficient growth, not just through my talent, but through a partner ecosystem. And HubSpot has about half of its revenue coming through the partner ecosystem. It's big.

I think the other one that I think many companies interestingly still don't think about today is a partner ecosystem. I still see so many SaaS companies not digging into how do I get like efficient growth, not just through my talent, but through a partner ecosystem. And HubSpot has about half of its revenue coming through the partner ecosystem. It's big.

It's a huge part of HubSpot being driven by these amazing partners.

It's a huge part of HubSpot being driven by these amazing partners.

It's a huge part of HubSpot being driven by these amazing partners.

I still think it's something you have to do. 10 years or 15 years ago, it was easy with SEO because the formula was like, you got to create content. You got to create blogs. You got to think about your conversion paths. But I do think distribution is harder these days. Like you got to think about social. You got to think about, you know, your presence on LinkedIn.

I still think it's something you have to do. 10 years or 15 years ago, it was easy with SEO because the formula was like, you got to create content. You got to create blogs. You got to think about your conversion paths. But I do think distribution is harder these days. Like you got to think about social. You got to think about, you know, your presence on LinkedIn.

I still think it's something you have to do. 10 years or 15 years ago, it was easy with SEO because the formula was like, you got to create content. You got to create blogs. You got to think about your conversion paths. But I do think distribution is harder these days. Like you got to think about social. You got to think about, you know, your presence on LinkedIn.

Are your founders and execs creating content on LinkedIn? The philosophy is still the same, which is it's all about content. But I think the way you think about content, the way you distribute it has gotten really layered. There's just many more layers you need to think about when it comes to SEO and content. And where do you spread it to get your leads and customers?

Are your founders and execs creating content on LinkedIn? The philosophy is still the same, which is it's all about content. But I think the way you think about content, the way you distribute it has gotten really layered. There's just many more layers you need to think about when it comes to SEO and content. And where do you spread it to get your leads and customers?

Are your founders and execs creating content on LinkedIn? The philosophy is still the same, which is it's all about content. But I think the way you think about content, the way you distribute it has gotten really layered. There's just many more layers you need to think about when it comes to SEO and content. And where do you spread it to get your leads and customers?

I would say the stage you should start thinking about a partner program is when you have clarity on what role partners can play with your product. If you're a very transactional product, you're probably not going to get partners to like bundle services on top of HubSpot because the way they make money is through retainers and services they offer to their clients.

I would say the stage you should start thinking about a partner program is when you have clarity on what role partners can play with your product. If you're a very transactional product, you're probably not going to get partners to like bundle services on top of HubSpot because the way they make money is through retainers and services they offer to their clients.