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Jeetu Mahtani

👤 Person
387 total appearances

Appearances Over Time

Podcast Appearances

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

But when you do need services help and you don't need it to be just your team providing those services help, And you have to keep in mind, partners will just not say, yeah, we're just going to do what you want us to do. They're like, how do I make money? How do I like create more cash flow in my business? How do I make my business more attractive to outside investors?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

But when you do need services help and you don't need it to be just your team providing those services help, And you have to keep in mind, partners will just not say, yeah, we're just going to do what you want us to do. They're like, how do I make money? How do I like create more cash flow in my business? How do I make my business more attractive to outside investors?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

So this is where like you need to think about like, well, what are the services partners can offer? You do make an interesting point, which is it is expensive. And I wouldn't say you have to always do this. But one of the things HubSpot did in the early days and to some later stages, too, is if you want to become a partner, you need to buy HubSpot. You need to learn the product.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

So this is where like you need to think about like, well, what are the services partners can offer? You do make an interesting point, which is it is expensive. And I wouldn't say you have to always do this. But one of the things HubSpot did in the early days and to some later stages, too, is if you want to become a partner, you need to buy HubSpot. You need to learn the product.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

So this is where like you need to think about like, well, what are the services partners can offer? You do make an interesting point, which is it is expensive. And I wouldn't say you have to always do this. But one of the things HubSpot did in the early days and to some later stages, too, is if you want to become a partner, you need to buy HubSpot. You need to learn the product.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

You need to learn how to generate leads using HubSpot. So it's almost like you're being treated like a customer. You prove yourself out and at the right time, you can become a member of HubSpot's partner. Can I ask you what broke in the HubSpot scaling of sales teams? There are a couple that come to mind, Harry.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

You need to learn how to generate leads using HubSpot. So it's almost like you're being treated like a customer. You prove yourself out and at the right time, you can become a member of HubSpot's partner. Can I ask you what broke in the HubSpot scaling of sales teams? There are a couple that come to mind, Harry.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

You need to learn how to generate leads using HubSpot. So it's almost like you're being treated like a customer. You prove yourself out and at the right time, you can become a member of HubSpot's partner. Can I ask you what broke in the HubSpot scaling of sales teams? There are a couple that come to mind, Harry.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

Like if I just maybe use international as an example, one of the things we saw like when we went to Germany is our English content. that we were creating, half of our leads coming in from Germany, prospects in Germany, were reading our English content.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

Like if I just maybe use international as an example, one of the things we saw like when we went to Germany is our English content. that we were creating, half of our leads coming in from Germany, prospects in Germany, were reading our English content.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

Like if I just maybe use international as an example, one of the things we saw like when we went to Germany is our English content. that we were creating, half of our leads coming in from Germany, prospects in Germany, were reading our English content.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

That was actually really cool because we were able to get a fair amount of demand just from English content and even before we started localizing into German. So that helped us like, all right, we can get a sales team going, but we also knew we needed to invest in German content to fill the funnel with more leads that will get found by our German content and just not through our English content.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

That was actually really cool because we were able to get a fair amount of demand just from English content and even before we started localizing into German. So that helped us like, all right, we can get a sales team going, but we also knew we needed to invest in German content to fill the funnel with more leads that will get found by our German content and just not through our English content.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

That was actually really cool because we were able to get a fair amount of demand just from English content and even before we started localizing into German. So that helped us like, all right, we can get a sales team going, but we also knew we needed to invest in German content to fill the funnel with more leads that will get found by our German content and just not through our English content.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

Where it did break is we underestimated that effort in Japan, because in Japan, only 1% of Japanese prospects were getting found by our English content. I think we overestimated the speed at which we could get that Japanese funnel going.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

Where it did break is we underestimated that effort in Japan, because in Japan, only 1% of Japanese prospects were getting found by our English content. I think we overestimated the speed at which we could get that Japanese funnel going.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

Where it did break is we underestimated that effort in Japan, because in Japan, only 1% of Japanese prospects were getting found by our English content. I think we overestimated the speed at which we could get that Japanese funnel going.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

I'm not sure, Harry. I think, you know, if you are at HubSpot scale, two billion plus, you have to figure out Japan.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

I'm not sure, Harry. I think, you know, if you are at HubSpot scale, two billion plus, you have to figure out Japan.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

I'm not sure, Harry. I think, you know, if you are at HubSpot scale, two billion plus, you have to figure out Japan.