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Jeff Cotton

๐Ÿ‘ค Speaker
318 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And ultimately what happened is one of those OEM partners said, Hey,

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

We really would like to have a conversation because we believe we need to own this technology.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And we said, that's great.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

We've actually just taken on debt.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

Funny enough, I did not want to take on any more dilution.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So we had gone and done a debt round to basically just continue to fund some working capital.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And that we were going for it.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

We were not for sale.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

But, you know, look, we have a pragmatic board.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

We absolutely would listen to, you know, an offer if someone wanted to surface with that.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So ultimately, LivePerson did.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

As a result of these OEM agreements, we did offer notification rights.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

We did not give rofers.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

You obviously never want to give a right of first refusal.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And we had everyone demand it and ask for it.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And in every case, except for one, actually, we did not successfully get one OEM agreement done because of not granting a ROFR.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

But we did grant notification rights, which, you know, is only to your benefit.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

Because in the end, what happened is once you had an offer on the table, we serve those notification rights, which then triggered a competitive process.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And so that worked very much in our favor.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So live person service with the first offer, it triggered that competitive process.