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Jeff Cotton

๐Ÿ‘ค Speaker
318 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And I believe that we would not have gotten there if we had not really obsessed about Rule of 40.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So you can see prior to 2020, let's call it, we weren't even in the realm of possibility to be acquired.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And we did have a...

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

Mega multi-billion dollar company who all who was an investor actually a relatively small investor But they always wanted to acquire the company But they never did until we could actually get the business growing and get burn rate to a responsible level and finally once we had literally six quarters of Sort of being above zero and then getting into that sort of 40 and above sort of level Finally they were interested

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

But you can be the best product.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

You can be acquiring customers.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

You can be making customers happy.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

But if financially you're not delivering or performing, it's going to be really hard to ultimately get an exit.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And so if we hadn't put this up, we would not have gotten there.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So ultimately, LivePerson is who acquired Tenfold.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

LivePerson was primarily in the chat.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

business.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So when you go onto a website today and the little bot pops up, probably six out of 10 of those that you see is going to be live person.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

They are the dominant market leader in that space.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And they wanted to get more into this sort of voice and CRM integration space, which is ultimately why they chose to acquire Tenfold.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

So, you know, I've covered most of this.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

We had taken on about 35 million, just shy of that in total.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

capital.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

We returned, um, more than two X what we raised.

SaaS Interviews with CEOs, Startups, Founders
How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit

And we, because we'd done a number of rounds, including a down round, uh, our investors got anywhere between two and five X, depending on how much they invested in every round.