Jeff Dudan

speaker

309 appearances 3 recordings 3 series first heard Nov 2024 last heard May 2025

Jeff Dudan’s voice in public audio — every appearance, attributed to the second.

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The Home Service Expert Podcast · Mastering the Art of Franchising with Jeff Dudan · 25 Apr 2025 podcast

Yeah, I got COVID, and I got walking pneumonia after that. So I was down. So what I did was I went deep into David Goggins.

Can't hurt me. Yeah, so here's the great thing. He says... you know, you're performing against your own standards. And he goes, if you can perform against your own standards, void of any purpose, most people go to train for a marathon, and then that's because, oh, I'm going to train because I'm training for a marathon. No, man, you just train, you just push yourself.

So, you know, really, it took me a good bit to understand, because he says the same thing just over and over and over again. And it took me a good bit to understand, but like, we are just competing against our personal standards. I'll give you an example from this morning. And I Probably shouldn't, but I'm going to do it anyway. All right. So I get checked out of the room.

Great workout this morning. Got up, worked out. I had a sauna. Great. I get my stuff packed together. I'm like, all right, I got just enough time to grab something to eat and then to get over here and be on time. So I go down to this little kiosk and I get a breakfast burrito and a cup of coffee, which is sitting right here.

And I and I shove that thing down my face and I'm heading back into the hotel to go down to the first floor and catch an Uber. And there's a homeless guy sitting there and he's just got one sign just says food question mark. And then he's got this dog.

OK. And I go in and I'm standing at the elevator and I'm like. Right outside is a kiosk. They have these beautiful sandwiches. Or I just go and I make sure that I'm here five minutes earlier. And I'm like, screw it. What are my personal standards? I left my luggage there. I went out and I bought two. I said, do you have anything for dogs? They said, no. I said, give me two ham sandwiches.

They had these beautiful, big, fat ham sandwiches there. And I just walked them over and I gave them to the guy. I just did it because, like, number one... Take an action. And number two, what are your personal standards? And like probably nine times out of ten or before 120 days ago, I'd have thought it and not done it. But like you do it, man.

You have to do that.

Or are you taking control of the rest of your life?

Why would you?

Yeah. So I got two things on that. Number one, you pay people here by the hour. I know you pay a lot of commission because you allow people to make a lot of money within your organization. Performance pay. Performance pay. But we get paid by the conversation. Yeah. The quality of the conversations we have, the caliber, with the right people in the room, that's when everything moves forward.

I mean, I met the founder of Chirp. We're back and forth. And I said, well, we would like to use Chirp, but it doesn't integrate with our thing. He goes, oh, don't worry. I'll do it. And just meeting him yesterday, you know, and he said, oh, okay, well, then he'll do it. The second thing is, you know, one of the things I think that's rare about your company is the execution and the implementation.

Like ideas are great, but ideas unimplemented mean nothing. So, you know, the ability to – so when things are going well for you, you can move your gaze out farther strategically and think about new opportunities, new businesses, your water treatment business. But when things start falling apart, business owners have to go in. They've got to jump back in.

You've got to get right back down and figure out what spring or what sprocket fell out to allow this to happen. So now the more capable organizations we build – the more time that we get to spend out there going to places like this. Because my job in our platform is to be out and understand. Visionary. Well, what's cutting edge?

I actually hate that visionary word because it's just like, you know, I love it when people put it in their LinkedIn title.

I'm a visionary and I'm letting you know that I'm telling you to call me that. But but, you know, like like our our job is to be on the cutting edge. Like what's you know, we're both in the genius network. Like what's happening six to 12 months from now that we need to make sure that we're ahead of.

Where was the inflection point where you were an operator of a garage door business And then in the next day or the next week, you were a business builder, a visionary, and an entrepreneur.

Yeah. Best business question. Gun to your head, if you had to do twice as much in half the time, figure it out.

Yeah, no, I was ready. I'd built the business for 25 years. I was 50. I knew that there was more to do, but like I couldn't I was not good enough to extract myself from the business. And plus, man, you have a business for 25 years. All my personal real estate was handled by my business office. I mean, everything was mine was really actually for as well as we did. It was a lifestyle business.

I mean, I probably worked the minimum that I needed to build that company. I coached all my kids sports. I prioritized my family. I did all of that kind of stuff. And if I knew then what I knew now, it didn't have to be mutually exclusive. I could have built five times that business if I had the right attitude that I have right now.

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