Jeff Dudan

It was immediate. You know, we ran a call center. We answered 250,000 inbound phone calls for our franchisees and we did it very well. And I mean, there was many, many jobs that said, I saw I saw your company on Undercover Boss and I'm giving you this job for, you know. They were touched by the episode and franchisees directly got work attributed to it.

There was a spike in franchise sales, but it wasn't massive. But being able to use that episode kind of as a... It's a piece of content during the process to really exemplify what we stood for, you know, how we rolled. It tells, I mean, my gosh, it tells the story of our brand. They did obviously a great job with it and little graphics and little trucks and a map.

There was a spike in franchise sales, but it wasn't massive. But being able to use that episode kind of as a... It's a piece of content during the process to really exemplify what we stood for, you know, how we rolled. It tells, I mean, my gosh, it tells the story of our brand. They did obviously a great job with it and little graphics and little trucks and a map.

There was a spike in franchise sales, but it wasn't massive. But being able to use that episode kind of as a... It's a piece of content during the process to really exemplify what we stood for, you know, how we rolled. It tells, I mean, my gosh, it tells the story of our brand. They did obviously a great job with it and little graphics and little trucks and a map.

So you could watch the first four or five minutes of that thing and get our whole company history summarized. and in a high production quality. So just that was worth $250,000.

So you could watch the first four or five minutes of that thing and get our whole company history summarized. and in a high production quality. So just that was worth $250,000.

So you could watch the first four or five minutes of that thing and get our whole company history summarized. and in a high production quality. So just that was worth $250,000.

You are in control. Every decision that you make, every action that you take determines the slope of your line. It determines the velocity of your business. It determines the quality of your life. And you can do that in a franchise model. You can do that in your personal life. You can do it in direct business. But at the end of the day, man, it's body of work.

You are in control. Every decision that you make, every action that you take determines the slope of your line. It determines the velocity of your business. It determines the quality of your life. And you can do that in a franchise model. You can do that in your personal life. You can do it in direct business. But at the end of the day, man, it's body of work.

And every action that you take or every inaction that you should have taken that you didn't, it's a plus or a minus check, man. And at the end of the day, there's a tally. At the end of the week, there's a tally. And at the end of your life, there's a tally.

And every action that you take or every inaction that you should have taken that you didn't, it's a plus or a minus check, man. And at the end of the day, there's a tally. At the end of the week, there's a tally. And at the end of your life, there's a tally.

Now, are you talking about franchisors or franchisees?

Now, are you talking about franchisors or franchisees?

Oh, yeah.

Oh, yeah.

Yeah, so 4,000 actively growing franchise brands, 90% of franchisors fail within 12 years, and there's good reason for that. So, yeah, every day roughly one comes into business, and every day roughly one goes out of business. Which is crazy. But I don't know. Is that any different than traditional small business, stuff like that? Maybe not.

Yeah, so 4,000 actively growing franchise brands, 90% of franchisors fail within 12 years, and there's good reason for that. So, yeah, every day roughly one comes into business, and every day roughly one goes out of business. Which is crazy. But I don't know. Is that any different than traditional small business, stuff like that? Maybe not.

But look, franchising is a – it has to be a certain passion play because there is so much collaboration that has to happen with these franchise owners. They all have, they come from different places. We have a high sophistication, high net worth franchise owners, and then we got people coming out of corporate America for their very first business.

But look, franchising is a – it has to be a certain passion play because there is so much collaboration that has to happen with these franchise owners. They all have, they come from different places. We have a high sophistication, high net worth franchise owners, and then we got people coming out of corporate America for their very first business.

And you've gotta be able to meet them all where they're at. So a lot of times people franchise their business and they don't realize that it's gonna take upwards of maybe a couple of million dollars of investment ahead of their revenue to be able to build the systems and the processes and put the people in place to meet these franchise owners when they're emerging.