Jeff Dudan

speaker

309 appearances 3 recordings 3 series first heard Nov 2024 last heard May 2025

Jeff Dudan’s voice in public audio — every appearance, attributed to the second.

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The Home Service Expert Podcast · Mastering the Art of Franchising with Jeff Dudan · 25 Apr 2025 podcast

Because there's no obsolescence building into home services. So I know with confidence that if I look a franchise owner in the eye,

And if I'm committed, I can say, if you put your shoulder to this, if you follow the plan, if you make this a priority, and if you execute, you can build a material business inside of the Homefront Brands platform with this one that you're starting with or additional ones. And we're never going to run out of opportunities to compete in property services.

So to me, it's the most durable segment in franchising. And it's uncapped because you're not capped by a number of seats in a restaurant or a number of spots in a fitness routine or anything like that. And that's what gets me up every day. But like at the end of the day, you have to be really, really focused on the four-wall economics for the franchise owners.

You have to care deeply about these people because in the example that I use, like we get a cross-section of the population. We've got people – we got one guy that built a $50 million business building MRI setups in hospitals. Multiple businesses. Guy's been successful over and over and over again. He came in and did a big buy with us. And he's like, I like the model. I like the space.

I like you guys. So we have a lot of people like that. We have private equity refugees investing in our businesses.

You know what was so great? So I do – I'm in the franchise industry kind of like you're in the home service industry. But I got to go to this RhinoX event with you and with Cristiano yesterday. Man, it felt good to be amongst contractors again.

I mean, like, that's my DNA. And all of these guys are building, you know, $20 to $400 million businesses in there. And, you know, they started in their garage. And it was – I mean, it was really great to be in that room for that day.

Yeah. Well, one of the things that you've demonstrated over and over again is this concept of regression analysis. Many people start in business, and if you think back to when you started and probably I think back to when I started, it was the same way. I was trying to figure out, okay, what's the next step? What's the next step? What's the next step?

If you work backwards from a very specific future, it'll be a completely different set of steps than had you tried to work forward to it. And that's just it. It's like, okay, well, I'm going to pick the location not based on a proximity to a highway or traffic or storefront or drive-bys. It's like, where am I going to get the business from?

Michael Francini.

I did. So I've done three things in the last probably 120 days. I've cut my alcohol consumption down by like 97%, 98%, which wasn't a ton, but I still don't recover like I used to. I mean, I got a good 15, 16 years on you, and I need every bit of energy that I got. Started that journal that I shared with you and cut my screen time down to an hour.

So like part of our job as business owners is to create space so the universe can organize itself and we can calm the swirl around all the opportunities that we have. And so, you know, I shared that with you and you had shared something similar with me. And then we're at this great party. Right. And I was I held off for a little while.

And then I and then and then it's like we went to the VIP dinner and it was a special drink paired with a special. So I had I had to have five drinks with five courses. Right. So that was out the window. Right. And I – he said, how did you do last night?

Yeah.

Yeah, I said, I tried to stop after 1, but it was actually 1.30.

It was so fun. My other one was I tried to figure out if I could make an old-fashioned last night, but I couldn't make one. But I could make four.

Yeah.

Yeah, I mean, they'll do $1.5 million to $2 million in a location, but they'll make $500,000 or $600,000. And just on, you know, who cancels $10? Yeah.

Yeah, $12.95. It costs you more in gas to drive over there and cancel than it does to cancel.

You're pretty close to the Tiger Woods of home service. Yeah. But not to glaze you like a donut, but – Nice. But, okay, so the fourth thing I did during this last 120 days, and part of it was, again, creating the space. Then I was coming home from Vegas. I was out there doing Ryan Pineda's podcast. Yeah, yeah, Ryan's the man. And I got COVID. Oh, you did? That was just two months ago.

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