Jeff Glueck

private company that runs 65,000 jukeboxes where you can control the music in the bar or restaurant with your phone.

People love it.

I won't disclose their revenue, but it's a lot higher than you'd think.

And they had a problem, which is that people had their app and they loved it, but the problem was that

You didn't know if you were in a place that had this setup.

And so they tested this.

And in a matter of weeks by implementing technology, they saw sales go up 80% to 90%.

Because when you walked in and stopped,

that you'd get a notification on your iPhone or Android and it would say, hey, are you at Joe's Dive Bar?

Rihanna is the most popular artist here.

You love Rihanna.

Get the party started.

And that people loved.

It was a combination of very contextually smart social message.

And it was the right time, right place.

When you talk about marketing classically, it's always about the right person, the right time, the right place.

But it was always baloney because

A lot of the way mobile marketing started out was this apocryphal story of, we're going to ping you coupons every time you need them at Starbucks.

And that was a nightmare.

I mean, one of the powerful things about us is with millions and millions of users for years, we've learned...