Jeff Glueck

when people want a message and when you should shut the hell up.

And particularly, and we try to teach these lessons to our developers, you know, so you never bother someone when they show up at their desk for the, you know, thousandth time.

But we're smart enough now to understand, hey, you know, you are, you're in Union Square, San Francisco.

This is hundreds of miles from home or work.

You've never seen you here before.

Let's

tap you on the shoulder and it's morning and tell you about this amazing, you know, Sears diner around the corner of the best blueberry pancakes around.

So that's the kind of really contextual message that Pilgrim enables for consumers and app developers.

Yeah, absolutely.

Well, the time I just joined, I was a three-week-old COO.

Ah, okay.

and I had a discussion with Dennis Crowley, our founder.

You know, this is kind of an open-source-style project, but we're losing a lot of money, and people using our systems, our servers, billions of times a year.

I think they're big, profitable public companies.

They could afford it.

I got the question...

Well, gee, we might lose some of them if we charge them.

And my response was, what do you got to lose?

And the reality is we started making calls, and we didn't lose a single developer or publisher.

It's a tiered SaaS license based on API calls.