Jeff Glueck

So it's essentially a variant of either per API or tiered.

If you use it 500 million times a year pace, then you pay this rate.

And if you use it a billion times a year, you pay this rate.

Got it.

And there are developers like Samsung Phones that literally call us hundreds of millions of times a year and

because the phone wants to assemble automatically albums for you based on where the photos are taken in the background.

We do that all anonymously using our API set, for instance.

You know, well, three of the world's five largest hedge funds are customers of ours, and they look at the aggregate anonymous data trends.

Now, of course, foot traffic is not the whole picture, right?

We are a piece of what, you know, analysts call a mosaic of information.

So we understand in real time how many people are going into Apple stores, into McDonald's, into Starbucks, into Macy's, how the market share has changed for foot traffic.

But we don't

pretend to know, you know, are there sales or promotions or margins or inventory or other factors.

So it's one very helpful piece to understand are more customers coming in the door.

And you got to remember that 92% of consumer spending is still offline.

8% is e-commerce, including Amazon and all the rest of e-commerce.

So, you know,

Categories like auto and grocery and retail are still in the physical world.

And if you aren't having customers come in the door, your sales are going to be down like Chipotle's down 30 percent, as we predicted.

And so it's a piece of a mosaic.