Jeff Krauss
👤 PersonAppearances Over Time
Podcast Appearances
And it worked at first, then it didn't work. And then whatever happens, it didn't work in the end. But I learned a lot from that. And after that, I continued to just throw parties. Venues would hire me as a consultant to bring on promoters and book events and stuff like that. But it wasn't as much. I wasn't the guy that was sitting there at a table anymore with tons of people around.
And it worked at first, then it didn't work. And then whatever happens, it didn't work in the end. But I learned a lot from that. And after that, I continued to just throw parties. Venues would hire me as a consultant to bring on promoters and book events and stuff like that. But it wasn't as much. I wasn't the guy that was sitting there at a table anymore with tons of people around.
I was more of the guy that was organizing that part. And I started to network, though, with different PR people and agents and all that kind of stuff because I wanted to get those people to come to the parties. I wanted to expand my network. But it was more by phone call and by email, not necessarily as much in person. I wasn't going to the networking parties or I wasn't.
I was more of the guy that was organizing that part. And I started to network, though, with different PR people and agents and all that kind of stuff because I wanted to get those people to come to the parties. I wanted to expand my network. But it was more by phone call and by email, not necessarily as much in person. I wasn't going to the networking parties or I wasn't.
going to the hot club and hanging out till four in the morning to try to meet a celebrity and get their number. I wasn't doing any of that kind of stuff, which in retrospect, probably maybe would have been a little bit easier for most people, but it wasn't easier for me because that's just not who I am. So I put the hard work in by emailing, by calling, by trying to
going to the hot club and hanging out till four in the morning to try to meet a celebrity and get their number. I wasn't doing any of that kind of stuff, which in retrospect, probably maybe would have been a little bit easier for most people, but it wasn't easier for me because that's just not who I am. So I put the hard work in by emailing, by calling, by trying to
set up more intimate stuff, offering happy hours for the PR companies and all that kind of stuff. And I started to work with restaurants. I met my business partner, Mitch Faulkner, who is a booking agent for Comic-Cons and stuff like that. And his whole thing was he wanted to be able to book the celebrities for paid appearances. I
set up more intimate stuff, offering happy hours for the PR companies and all that kind of stuff. And I started to work with restaurants. I met my business partner, Mitch Faulkner, who is a booking agent for Comic-Cons and stuff like that. And his whole thing was he wanted to be able to book the celebrities for paid appearances. I
wanted to get them into the restaurants and into any parties that I was organizing. So even if, say, for example, I am more in the background, doesn't mean that there's not a couple of VIP tables that I brought in that I'm catering to, if that makes sense. I could still cater to them. I don't necessarily have to be sitting at my own table and being the life of the party, so to speak.
wanted to get them into the restaurants and into any parties that I was organizing. So even if, say, for example, I am more in the background, doesn't mean that there's not a couple of VIP tables that I brought in that I'm catering to, if that makes sense. I could still cater to them. I don't necessarily have to be sitting at my own table and being the life of the party, so to speak.
So that was my angle was more try to do things on a higher level of what my skill actually is and showing them a good time and making sure they're well taken care of. whether it be at the restaurant or if they're coming to an event, and build my relationships and my network off of trust, my partner was building his trust
So that was my angle was more try to do things on a higher level of what my skill actually is and showing them a good time and making sure they're well taken care of. whether it be at the restaurant or if they're coming to an event, and build my relationships and my network off of trust, my partner was building his trust
business as far as getting celebrities to go to the conventions and all this stuff that are more paid. But what happened was I would get in a photo with somebody, let's just say, right? And that photo would be posted.
business as far as getting celebrities to go to the conventions and all this stuff that are more paid. But what happened was I would get in a photo with somebody, let's just say, right? And that photo would be posted.
And then all of a sudden, publicists that I'm friends with that work with brands or are planning an event, they would reach out and say, hey, Jeff, I saw you did this event with so-and-so. I actually need a celebrity host for my party. I have a budget. Can you help me? I see what you guys are doing.
And then all of a sudden, publicists that I'm friends with that work with brands or are planning an event, they would reach out and say, hey, Jeff, I saw you did this event with so-and-so. I actually need a celebrity host for my party. I have a budget. Can you help me? I see what you guys are doing.
So now after that started to happen, me and my business partner looked at it and we were like, this might be a lot better of two versus me just doing this and you just doing this. If we combine forces, we can do a whole lot more than what we're doing.
So now after that started to happen, me and my business partner looked at it and we were like, this might be a lot better of two versus me just doing this and you just doing this. If we combine forces, we can do a whole lot more than what we're doing.
Yes, but I do want to say one thing. I have failed many times in my career, fallen flat on my face. The only difference between me and maybe somebody else is that I always just got back on the horse. I just wouldn't stay down and I would just keep going. There's been plenty of knockdowns. You might see online and you might see of what I'm doing.
Yes, but I do want to say one thing. I have failed many times in my career, fallen flat on my face. The only difference between me and maybe somebody else is that I always just got back on the horse. I just wouldn't stay down and I would just keep going. There's been plenty of knockdowns. You might see online and you might see of what I'm doing.