From LA Dodgers to George Clooney’s Cocktail Hour: How Jeff Krauss Plans Iconic Events | E65

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Leap Academy with Ilana Golan 44 min 2 speakers transcribed
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Jeff Krauss 0:05
Patience can be a dream killer. If you don't have patience and you're an entrepreneur, that's really bad.
Ilana 0:10
How does a shy kid with no connections in the entertainment business leap into such a career? I want you to meet Jeff Krause, the founder of IE Group, creating massive experience and events for stars, celebrities like George Clooney, Saturday Night Live, the LA Dodgers, and many, many more.
Jeff Krauss 0:29
I have failed many times in my career. The only difference between me and maybe somebody else is that I always got back on the horse. Ignore the noise because people who thrive, they have to jump over hurdles to get where they are. If you can stay humble and still do your thing with confidence, you'll be great.
Ilana 0:51
So how do you get to people at the top?
Jeff Krauss 1:00
you
Ilana 1:09
If you've been curious about how we get into the celebrities, into events with stars, I want you to meet Jeff Krause, the founder of IE Group, creating massive experience and events for stars, celebrities like George Clooney. Oh my God, I would love to meet him one day. Saturday Night Live, the LA Dodgers, and many, many more. He's also the creator of Fan Room Live, which is a platform that connects fans and celebrities through virtual events. Amazing, Jeff. But how does a shy kid with no connections in the entertainment business leap into such a career? Take us back in time, Jeff.
Jeff Krauss 1:52
Well, first and foremost, thank you for having me on today. It's great to be here. To give you a little bit of a snippet, I did grow up in Long Island, Was and still am a very introverted, shy person, I guess you could say. And when I was in college, my friends and I would always go to nightclubs. And I would drink a little bit, but not too much, enough to drive home kind of thing. So we would be online at a club, you know, and it's just me and my guy friends and we're just pay to get in, whatever. And one day we're just standing there and this promoter that we knew from back home walks up, cuts the line, walks in with all these women. And my friend just says to me, who's more extroverted, Jeff. We got to do that. I go, do what? He says, we have to promote parties.
Jeff Krauss 2:54
I said, no, I'm not. No, that's that's just not not for me. So week after week, we would just hang out having dinner or whatever. And he would just say to me, Jeff, when are we doing it? Do what? We got to promote. We got to promote parties. It would just be ongoing week after week. So finally, I said to him, OK, I will call my sister and ask her if she knows any promoters. I'm sure she does. I will try this once. If it goes well, I'm open to doing it again. So he says, OK, fine. We'll try it once. But I'm telling you, this is going to be big. You'll see. We're going to get a lot of women. And we're going to make all this money. Blah, blah, blah, whatever. Okay, fine. So I said, just settle down. We'll try it. So we start calling our phone book.
Jeff Krauss 3:52
My sister actually did introduce me to a promoter. We threw a party. It just so happened that that venue was like the hottest place in New York at the time. So we're calling our entire phone book. And my friend is calling people from tennis camp he hadn't spoken to in 10 years. I'm calling people from high school and everybody. We're throwing a party. We're throwing the party, the biggest party ever. Well, I show up to the door and the bouncer says to me, okay, let me see your ID. I show an ID. Now I'm underage. I always get into nightclubs. Never a problem. The bouncer looks at it and says, this isn't you. So I'm now standing outside freaking out because we have all these people coming and My friend is over 21.
Jeff Krauss 4:43
He gets into the club and he starts raising hell. Starts screaming, me and my partner busted our asses to fill this venue and blah, blah, blah. And he's going crazy. The guy that was running the place said, listen, I will let him in, but he cannot drink. Okay, fine. So I get in. There's hundreds of people trying to get in. A lot of our friends are outside or people that we haven't even seen in a while. And some of them didn't get in. We didn't get paid because they didn't count a lot of the people. My sister's friend knew the door person. So anybody that she brought, they counted for them or whatever. And yes, it used to go by a tally system.

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