Jeff Lash

We're not listening.

We're not getting feedback.

But really, it's sort of maybe more of a mindset change of, no, we heard, we listened, but now we need to go back and we need to dig deeper on that.

How do you, you know, basically what is, when you look at those issues, do you see a lot of mindset issues that really get disguised as process problems that people are talking about?

They're not really looking at them the right way?

So I see mindset issues that are disguised as process problems.

Yes, definitely.

I mean, the short answer is yes.

I mean, I think one great example that I've dealt with a lot is prioritization, right?

So people talk about, oh, we don't have a process for prioritization or, you know, we can't agree or whatever.

And the reality is like, maybe it's just that your roles and responsibilities aren't clear.

So let's talk about, you know, I'm imagining a lot of the people listening to this or watching this are in user experience design, product design roles, right?

Product design versus product management usually has a very good relationship, but sometimes it's not clear.

So when we have discussions or debates about, oh, well, you know, you're not following the right process or you're not, you know, the process isn't clear.

It may be no, just at the end of the day, someone makes a decision on something.

And in many cases for product decision, that's the product manager, but it should be influenced by the product designer or UX person.

So I think that there's something where I like to say, you know,

like i deal with this a lot of people when they ask about technology when we're working with technology like a good piece of technology can support a good process but if you don't have a good process and a good piece of technology can't fix that i think the same thing for you know a good process can help reinforce and support the right mindset the right roles and responsibilities but if you don't have that fundamental understanding just slapping a process on top of it is not going to fix things

Yeah, I lit up when you said prioritization because in my experience, that's always, always the hardest thing because it's got the most players involved.

Sometimes you got really loud voices, you got some hippos, you got some whoever.