Jeff Lash

So like, I can go talk to 20 more, but I'm pretty sure that all 20 of them, like they were not an anomaly.

So I think I've seen that change, but I think there still is a lot of reliance on only quantitative or like prioritizing quantitative.

And I think

understanding that quantitative and qualitative both have a purpose.

And there are times where, you know, you might be over emphasizing one at the expense of the other.

And that to me, the best power is quantitative to show, you know, what is happening or what people think, but the qualitative really helps us understand why.

And if we've learned anything from the stories I've shared, right.

It's, it's, you know, the survey will tell you accessibility is the problem.

The interview will tell you what they mean when they say accessibility.

Right.

So yeah,

I need to promise everyone that I have no idea what Jeff was going to say as the answer to that question.

I didn't know he was going to talk about qualitative feedback, but I certainly love that answer.

Qualitative is super powerful, and I used to sit behind two-way mirrors to get just a few people to see what they would say.

It can unlock so many possibilities because when you –

Someone who doesn't know as much as you see something, they just, their knee jerk reaction is just, oh, well, that's really weird.

I thought that looked like this.

And you're like, wait, what?

You thought it looked like this instead of that?

So huge.