Jeff Lash

And then we'll and then we'll wrap it up.

But you've you know, again, we've covered a lot of different topics during during the conversation today.

You know, you've worked in product management.

You started in UX voice of customer advisory consulting.

What is the one belief about customer insights that you really wish would change because customers and organizations are still getting it wrong?

What is that one thing maybe that you see as a through line that you'd like to see change?

Ooh, hmm.

One thing.

I don't know if this is the biggest one, but maybe it's the one that I've encountered the most during my career.

I think this is getting better, but I remember dealing with this a lot, maybe 10 plus years ago, and even now it's still a bit.

Qualitative insights are valuable.

I think so much of this is our, well, you know, we had, you know, two customers asked for this or 10 customers asked for this, or we ran a survey and these numbers, or we did AB testing.

I mean, there's so many technologies and platforms that make it possible to do so much more rapid experimentation, gather data quickly.

And that is super valuable, but.

you know, one insight from one customer can have a, you know, the light bulb can go off, you know, these stories I've been sharing, like some of these, again, have stuck with me for 10, 15, 20 years.

It doesn't mean I would make a whole change in product strategy based on one customer, but I remember, uh, uh, uh,

you know, working on stuff when I was in UX and we would come back and do a lot of, you know, one-on-one interviews and observational research.

And people were like, well, you only talk to eight people.

I'm like, yeah, but I talked to eight people and they were representative users and none of them liked this idea.

Right.