Jeff Seibert

So that was really cool to see, sort of in the interstitial period right after Twitter.

Great question.

So we started Digits with the goal of building a real-time finance dashboard for small businesses.

So if you're a business owner today, the story hasn't really changed for decades.

You have no choice but to hire an accountant or bookkeeper, and they're going to do your books each month.

And two to three weeks after the end of the month, they're going to give you your books.

And it's basically a PDF or an Excel sheet of your profit and loss, your balance sheet, et cetera.

And that process really hasn't changed.

And the challenge there is you're now waiting, right?

Two to three weeks after the month.

I'm not worried about December.

I'm worried about February.

And so if you compare that to the product side and what we had with Crashlytics, this was literally real-time to the second insight on how your app was performing.

And you have Google Analytics, you have A-B testing tools, you have all of these real-time dashboards.

Why doesn't that exist for business?

So that's the premise for Digits.

Of course, way harder to build than it sounds.

And so we've been basically in heads-down R&D mode for three and a half years now.

We started the company mid-2018.

And we are approaching some big launches this year.