Jeff Seibert

So we're really excited how the products come together.

And you asked about distribution.

I'd say one of the key things is we focus.

We did the same thing at Crashlytics.

We focus more on distribution than on the initial first product.

It's basically how do you orchestrate, how do you engineer getting it into this market and having it spread?

And so Crashlytics was hard viral.

We were likely one of the first developer tools to think about virality.

And when a developer started using it, they actually put it in their app and we broke their build in the nicest way possible so that every other engineer on their team would find out about Crashlytics and then start using it.

Mm-hmm.

And so, of course, we're not going to break your accounting, but we think about it in similar ways with digits.

How do we build viral workflows into the end of month close, into you sharing a report with your investors, into you giving maybe your head of marketing access to just the marketing spend?

If you think about finance from a viral lens, it gets really interesting.

That's a really great question.

I think you'll need to ask them.

I would say both of those products started a while ago in a different mindset with different teams.

QuickBooks has had an 80% market share since 1992.

And so, yes, they've started to innovate a little bit more recently, but I think they are very much grounded in some of their earliest approaches and we'll see what we can do to outrun them.

Right.

So we are fortunate to be very well-backed.