Jeff Staple

So it's like, how do we get it down so that it's like the right 12 or 10 instead?

That's like two to three a month.

Is it?

Oh, yeah.

It's every other week.

Basically.

Wow.

Yeah.

Yeah.

That is nuts.

And is it always shoes or is there different?

No, all different stuff.

Events, clothing, shoes.

Sometimes it's like we just did an album with like this amazing jazz artist.

So, yeah, there's just so many projects.

And the thing is, is like when you work on a collab, you don't exactly know when it's going to drop when you start it.

So they're like an ever evolving timeline.

sometimes you get these traffic jams where it's like oh shit but can i curse on this yeah okay like you get like three collabs dropping in the same week and it gets really hectic yeah yeah so that must be tough not knowing when it's gonna drop because fashion's evolving so quickly right yeah yeah so you know the season but you don't know i wouldn't even say you know the month like you know the season you might know the month but the week forget it like it's average average yeah yeah because you guys have probably had some great ideas and concepts but the timing of the release is a little off right

Yes.

Because you got to remember, the other side is also a collaborative partner.