Chapter 1: Why is chasing clout detrimental to creativity?
I think when you start asking yourself that, you're in trouble. You should just be like, yo, what am I into? And let me figure out a way to take my interests and turn it into something that everybody's going to like.
Chapter 2: How do collaborations impact creativity in the fashion industry?
Similar to F1. You know, I've been into F1 for like five, seven years now, and now it's becoming a thing.
Chapter 3: What defines a successful launch in today's market?
But I've been able to pivot my work and my passion into this thing that we're about to launch now.
Chapter 4: How can AI be utilized without compromising authenticity?
I like that way of thinking, because a lot of my generation, millennials, Gen Z, it's all about relevancy. Yes.
Chapter 5: What role does fear play in a creator's journey?
Views, clout, or whatever you want to call it. And that's their main priority. All right, guys.
Chapter 6: How will digital fashion and AR change our wardrobes?
Got Jeff Staple here today. Day two of ComplexCon.
He just finished playing poker. I did. I went way further in the four-day poker tournament than I thought. Finished 15th out of like over 300.
Chapter 7: Why is in-person connection becoming a luxury?
Damn. Yeah. You play a lot of poker? I haven't played a tournament in like 10 years, but I play cash games. Yeah. But I was surprised that I went this far because like tournaments and cash games are totally different strategy. So anyway, we made it. We're here. We're here, baby. Yeah, yeah. Fashionably late.
Chapter 8: What future trends should we expect in the fashion industry?
Yes. For five minutes or so. No, not for this. I meant for complex. Oh, yeah. Very late. Yeah. Hours late for that. You don't have a booth here this year? No. I find when I roam and I'm amongst like the people, it's better. Yeah. Then like only a select handful of people can get into a booth and meet me. I just like to roam around a little. Yes.
You don't like the exclusive waiting in line type of vibe? I know there's a place for it, but I just feel like it's better for me to just interact with people out in the open. Yeah, yeah. You still looking to take on new collaborations and projects these days? Always, always. Yeah, yeah. I mean, the goal is actually, how do you minimize them and be more selective about them? Right, yeah, yeah.
Because we have like damn near 15 to 30 different collabs a year. Holy crap. So it's like, how do we get it down so that it's like the right 12 or 10 instead? That's like two to three a month. Is it? Oh, yeah. It's every other week. Basically. Wow. Yeah. Yeah. That is nuts. And is it always shoes or is there different? No, all different stuff. Events, clothing, shoes.
Sometimes it's like we just did an album with like this amazing jazz artist. So, yeah, there's just so many projects. And the thing is, is like when you work on a collab, you don't exactly know when it's going to drop when you start it. So they're like an ever evolving timeline.
sometimes you get these traffic jams where it's like oh shit but can i curse on this yeah okay like you get like three collabs dropping in the same week and it gets really hectic yeah yeah so that must be tough not knowing when it's gonna drop because fashion's evolving so quickly right yeah yeah so you know the season but you don't know i wouldn't even say you know the month like you know the season you might know the month but the week forget it like it's average average yeah yeah because you guys have probably had some great ideas and concepts but the timing of the release is a little off right
Yes. Because you got to remember, the other side is also a collaborative partner. So they have their own agenda, schedule, yada, yada, yada. So it's like, yeah, you got to just make sure that the planets are aligning. And sometimes we'll be talking collab with somebody and we've been talking about doing it for months, if not years.
But we haven't even gotten off the finish, like the starting blocks. You know, but we want to do it, but like we just let, yeah, one day, one day we will, we will. So to me, that's good. Like collaboration should be organic. You know what I mean? The more forced and time they are, inevitably they're a little bit less authentic because you're running up against the clock and all that stuff. Yeah.
That's just me. I don't know. Maybe I'm doing it wrong. I mean, you've done a lot of successful releases, so it's hard to argue against you when it comes to stuff like that. Have you noticed anything like similar with your most successful launches? Hmm. Good questions. I don't even know what's a successful launch anymore, to be honest. It's all relative, I guess. Right. Yeah.
I mean, like sometimes they sell really well. Sometimes they sell out. You know, sometimes, you know, some people say like, oh, high resale is like a mark of a really good collaboration. But then sometimes I'll do a collab. It sells out, but there's none on resale. which actually means that everyone who bought it is wearing it and not reselling it. So that, to me, is also very, very successful.
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