Jeff Staple

Yeah.

I mean, like sometimes they sell really well.

Sometimes they sell out.

You know, sometimes, you know, some people say like, oh, high resale is like a mark of a really good collaboration.

But then sometimes I'll do a collab.

It sells out, but there's none on resale.

which actually means that everyone who bought it is wearing it and not reselling it.

So that, to me, is also very, very successful.

So it's all relative.

Sometimes I just do it for the love, too.

Sometimes you work with a new up-and-coming artist that you know won't sell out, but you do it because you want to big up the next generation and support.

That makes sense.

How much AI are you using?

A lot.

A lot?

Not for art yet, but for information research, administrative stuff.

A funny thing is I actually have my own AI.

I had a team build a Jeff Staple AI.

with the intention that like for all the people that say like yo i want to get a cup of coffee with you jeff can i pick your brain for five minutes like i wanted to create an ai so that i can't do it but you could talk to the ai and get almost the same thing they did such a good job at it and not only did they do a good job at it but it's ever evolving and growing wow that so i i've been privately testing out this ai and it's too fucking good

Like, it knows, dude, it knows, like, my dog's name, my wife's name.