Jefferson Fisher

Number three, this is the one I want to give you the most on today.

It's about controlling the first seven seconds.

And this is not some scientific study.

So I don't think I have some lab where we've ran all these tests.

It's not, it's just the school of Jefferson, just of my experience saying, Hey, in about seven seconds,

I can tell, you can tell where the conversation is going long before it gets there.

In the first seven seconds, nobody's really listening to your words.

They're listening for what you do, meaning your signals.

Are you somebody who sounds upset?

I'm not listening to your words.

I'm listening to the tone of it.

I'm listening to the music of it.

It happens a lot related to music.

In music, we do the same thing.

It is usually the first three seconds of just the music or five seconds or seven seconds of the music that grabs our attention and goes, okay, I want to listen to this.

This is something that resonates with me long before the lyrics show up.

It's kind of the same way, right?

If I'm approaching you as somebody who's very kind of, I'm looking like I'm negative.

I'm looking like I'm intense.

I'm looking like maybe I'm really passive or maybe I'm really shy.