Jefferson Fisher

Because in those first seven seconds, usually less.

That could be two seconds.

Nobody's listening to the words.

They're listening to you.

They're listening to your mood.

They're listening to your tone.

They're listening to your facial expressions.

They're listening to how your posture is when you walk into the door.

They're listening to all those things long before the words ever come out of your mouth.

So if you want to be an excellent communicator, it is making sure that you treat those first seven seconds like they are liquid gold, because if something falls apart and it's oftentimes that it does, you get the chance to say, I need to say that differently.

I want to redo.

I need to reset this conversation.

If you feel that it starts to go off the rail immediately, you're

I need to say that differently and restart those seven seconds, right?

Because if you're not in the right mindset, if you're not in the right, yeah, I don't think another word for it.

If you're not in the right mindset, neither will they, because conversations generally don't go south in the middle.

So if we have a beginning and an end,

Conversations typically don't start to lose control in the middle.

It's at the very beginning.

Meaning at the very beginning, it set it up to have a hard conversation.