Jefferson Fisher

You served like the highest quality of beef, seafood, the top of the top of the top.

And here you give a New York just off the street hot dog and he just loses his mind.

Honestly, I looked at your facial expression before and it really seemed like it worked.

Thought I'd get it for you again.

And what you do so well in the book, and the book is full of these examples where you go, you could have just heard the conversation and go, ah, kind of blows for that guy, didn't get a hot dog.

Okay, next table.

Instead, you said, what if, right?

And built off that.

And then you hired somebody specifically for creating these magical moments.

I'd say my habit is I'll say, once this is done, then I will.

Like, it's easy to go, this is just a really crazy week, but after this, I'll be able to get to that.

And it's funny how there's always another.

Yeah.

It's pretty apt too.

So recognizing those gracious impulses, not just in relationship, but also in your own business of the way that you can... Business and life, yeah.

I think...

When you, again, in the book, to me, it's like, if you ever wonder which one's Will's in the store, just look for the brightest yellow one.

That's the one.

That's the one.

That's the one to get.