Jefferson Fisher

I like to say that sometimes the kindest thing you can do is be as direct as you can be.

When you're not direct with somebody, you're indirect.

Like it's trying to go through the back door.

Like there's a front door on a house for a reason.

Go up and knock on it.

Go through the front door.

You're not gonna try and find a window that's open somewhere else.

Go through the front door.

That's what it's there for.

People who struggle with being direct, it's usually because you're not using the right type of frame or system to deliver the message.

You typically start instead with a story and you're giving context.

Before we keep going, I want to take a moment to tell you about Momentous.

Momentous is a company that I've been using long before they were ever a sponsor of this podcast.

To me, they make the top tier supplements in a space that typically has a lot of low regulation.

Like people cut corners, they just throw in a lot of sugar and things.

They don't really tell you what's all in their product.

That's why I partnered with Momentous.

They're known as a high trust brand and a low trust category by holding themselves to a higher bar, which they don't have to do, but they do.

They call it the Momentous standard.

It's all about quality testing and transparency done the right way.