Jefferson Fisher

People who struggle with being direct, it's usually because you're not using the right type of frame or system to deliver the message.

You typically start instead with a story and you're giving context.

Before we keep going, I want to take a moment to tell you about Momentous.

Momentous is a company that I've been using long before they were ever a sponsor of this podcast.

To me, they make the top tier supplements in a space that typically has a lot of low regulation.

Like people cut corners, they just throw in a lot of sugar and things.

They don't really tell you what's all in their product.

That's why I partnered with Momentous.

They're known as a high trust brand and a low trust category by holding themselves to a higher bar, which they don't have to do, but they do.

They call it the Momentous standard.

It's all about quality testing and transparency done the right way.

Momentous uses top tier ingredients like grass fed whey protein from European dairy cows and the purest form of creatine monohydrate with no fillers or artificial sweeteners.

And every product is independently certified by NSF for Sport or Informed Sport.

So you know it's tested for contaminants and verified for label accuracy, which makes me feel a lot better.

In a space where trust is rare, Momentous is changing the game.

Right now, you can get 35% off your first order with promo code Jefferson at livemomentous.com.

That's livemomentous.com, promo code Jefferson.

And now let's keep going.

This happens a lot in the law firm.

We'll have a new client, potential client who calls and they talk to the receptionist and they go, okay, so the other day, like three months ago, I had this guy and he did this and they start saying,